Rivers Casino Philadelphia · 1 day ago
Analyst Database Marketing
Des Plaines, IL 60018, USA
Full-time
Onsite
New Grad, Entry Level
$60K/yr - $60K/yrRivers Casino Philadelphia is seeking a Database Marketing Analyst to assist the Database Marketing Manager in analyzing the effectiveness of marketing programs and promotions. The role involves data mining, predictive analyses, and providing insights on customer preferences to support marketing strategies.
Gambling & Casinos
Responsibilities
Assists Database Marketing Manager in analyzing effectiveness of programs and promotions by utilizing data mining and pro formas and any other effective methodology
Responsible for test and control methodologies and back-end analysis of all campaigns, including return on investment analysis
Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions
Provides input to marketing on customer’s tastes, preferences and segmentation analysis
Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required
Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested
Perform data research and data quality audits
Develop marketing tools to utilize for analysis
Help define requests for support from other marketing areas
Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness
Serves as liaison between marketing and IT on issues related to data mining and database integrity
Manages analysis from inception to completion, developing actionable recommendations
Supports tests of new marketing technology, especially segmentations
Adjust Complimentaries and/or points in player accounts
Shared service position to assist other Rivers Casino brand properties
All other duties as assigned
Perform the duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program as described in Section A of the Rivers Casino – Des Plaines ICS
Qualification
Required
Bachelor's degree in Data Analysis, Marketing, Economics, Finance, or a related field and/or appropriate database marketing/casino experience
Must have intermediate MS Excel, Access, Word and PowerPoint skills
Ability to create, analyze and interpret financial reports and marketing analysis reports
Excellent organizational skills, superior verbal, written and interpersonal communication skills
Ability to quickly evaluate alternatives and decide on a plan of action
Ability to successfully fulfill the pre-employment process
Ability to work flexible shifts and days of the week including holidays
Ability to obtain and maintain all necessary licensing
Position includes lifting, pushing, pulling, frequent typing, sitting and/or standing
Preferred
Experience with Tableau or other data visualization tools
Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server
Benefits
Medical, Dental, Vision, and Life Insurance
401K – 4% match to 5% Team Member Contribution
$1 Daily Meals
Earn up to 18 Days of Paid Time Off Your First Year
Free Shuttle from Rosemont’s Blue Line Station
Free Parking On-Site
Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren
Tuition Reimbursement
Fitness/Gym Reimbursement
Community Volunteer Opportunities
Leadership Training & Career Advancement Programs
Team Member Exclusive Discounts
Company
Rivers Casino Philadelphia
Our team would tell you that it’s a fact: Rivers Casino Philadelphia is the best place to work in Philly.
Founded in 2010Philadelphia, Pennsylvania, US
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Angie Bui
Talent Acquisition Partner
Howard Holden Sr.
Human Resource Business Partner
Company data provided by crunchbase