CosmoProf Beauty · 19 hours ago
Manager, Brand Campaign Marketing
Plano, TX, United States
Full-time
Hybrid
Mid Level
4+ years expCosmoProf Beauty is a leader in professional beauty supplies, and they are seeking a Manager, Brand Campaign Marketing to support the strategic development and integration of marketing plans. This hybrid role involves collaborating with stakeholders to develop strategies, manage projects, and leverage consumer insights for the business.
Retail
Responsibilities
Partner and collaborate with key stakeholders (data analytics, insights, merchandising)/relevant business partners to gather the appropriate insights to develop evidence-based strategies to grow and sustain the business
Attend key meetings/calls to stay informed and up-to-date on business, category and merchandising goals and priorities
Gain buy-in and approval from Directors and leadership and socialize strategies across teams and channels
Develop project briefs, lead channel briefings and oversee the implementation of channel activation plans to support the overall business and brand strategy, key strategic initiatives and monthly promotional activity
Drive projects, programs and vendor/brand relationships
Execute projects against timelines, track performance of co-op partnerships to ensure successful implementation of marketing toolkit activation; ensure projects, briefs and activations are submitted in cadence with the production timeline
Support change forms (Sally and/or BSG)
Support key team members
Responsible for ongoing development of internal insights repository
Be an expert on the consumer (both from secondary insights and internal/primary insights) and translate it into actionable recommendations
Qualification
Required
Bachelor's degree, preferably in marketing or advertising or equivalent work experience
4+ years of experience in an agency environment or corporate brand marketing/strategy
Experience leveraging primary research, data and consumer insights into actionable business initiatives
Experience working in a fast-paced retail environment
Knowledge of the marketing laws of growth and marketing effectiveness tenets and principles
Organized and detail-oriented with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines
Strategic thinking and leadership skills
Enjoys working in a fast-paced environment
Attention to detail and strong project management skills
Working knowledge of developing and executing marketing plans across multiple channels
Ability to understand and evaluate (not analyze) meaningful marketing metrics, marketing effectiveness and competitive trends
Self-starter
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
In house salon with complementary services
Varied selection of food options at our corporate campus
Great merchandise discount
Company
CosmoProf Beauty
CosmoProf, a Sally Beauty Holdings company, is proud to be a community of professionals who care about our customers.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Andrew Black
Talent Acquisition Business Partner/Recruiter
Casey Crenshaw
Education Business Partner
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