2U · 8 hours ago
Senior Manager Web Content Strategy
United States
Full-time
Remote
Senior Level
$133K/yr - $158K/yr
5+ years exp2U is a company dedicated to making learning limitless and delivering world-class higher education at scale. The Senior Manager, Content Strategy will develop and execute a comprehensive content strategy to increase organic traffic, improve user engagement, and drive lead generation across 2U's marketing assets.
Cloud ComputingEdTechEducationSoftware
Responsibilities
Strategic Content Roadmap Development
Partner with the VP of Organic Marketing to define and maintain a scalable, multi-quarter content strategy aligned to traffic growth, engagement, and lead generation goals
Establish clear objectives and success metrics for all content types, including program pages, educational content, student success stories, and lead magnet assets
Translate business priorities and partner needs into actionable content initiatives and roadmaps
Content Strategy & Optimization
Define strategic standards for content targeting, messaging, and structure based on user behavior, intent, and lifecycle stage
Ensure each program or offering has a dedicated, optimized content experience that clearly communicates value propositions, outcomes, curriculum, and proof points
Identify opportunities for interactive and engagement-driving content that supports consideration and conversion
Cross-Functional Collaboration (SEO & CRO)
Work closely with SEO leadership to align content strategy with keyword research, internal linking strategies, metadata, and schema requirements to maximize organic visibility
Partner with the CRO team to identify opportunities to improve conversion performance through content structure, messaging, CTAs, and page layouts
Participate in joint SEO/CRO/content performance reviews to assess results, share insights, and identify iterative improvements
Performance Measurement & Continuous Improvement
Own content performance tracking, using analytics and reporting to evaluate engagement, traffic quality, and conversion impact
Conduct regular content gap analyses to identify unmet user needs and new content opportunities
Use performance insights to refine strategy, prioritize initiatives, and inform future roadmap decisions
Stakeholder & Partner Management
Serve as a primary point of contact for content strategy across internal teams and university partners
Gather and incorporate feedback from product marketing, partner stakeholders, and marketing leadership to evolve content strategy
Clearly communicate strategy, performance, and recommendations to executive and cross-functional audiences
Team & Resource Management
Lead content strategy workflows and oversee execution quality and timelines
May manage and develop direct reports, supporting growth, prioritization, and operational excellence
Ensure content initiatives are delivered efficiently and aligned with broader organic marketing goals
Qualification
Required
Bachelor's degree in marketing, communications, journalism, business, or a related field
5+ years of experience in digital content strategy, content marketing, or organic growth roles
Demonstrated experience building and executing content strategies tied to organic traffic and lead generation
Strong understanding of SEO principles and how content supports search visibility
Experience collaborating with CRO teams on conversion-focused content and experimentation
Proficiency with analytics tools (e.g., Google Analytics) and comfort using data to inform decisions
Excellent communication, presentation, and writing skills
Strong attention to detail, process orientation, and ability to manage multiple initiatives in a fast-paced environment
Proven ability to partner cross-functionally and influence without direct authority
Preferred
Experience mentoring or managing team members is a plus
Benefits
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company
2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$426.88MKey Investors
Hilman VenturesBessemer Venture PartnersHighland Capital Partners
2019-11-05Acquired
2018-06-01Post Ipo Equity· $331M
2014-03-28IPO
Leadership Team
Anant Agarwal
Chief Academic Officer
B
Brooks Garber
Deputy General Counsel, Business, Legal, and Regulatory Affairs
Recent News
2025-12-09
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