Kenvue · 20 hours ago
Associate Director, Health Care Professional Analytics
Kenvue is a company that focuses on providing extraordinary everyday care through its iconic brands. They are seeking an Associate Director, Health Care Professional Analytics, who will drive data-backed decision making across the healthcare professional ecosystem in the United States, ensuring that investments are measurable and connected to brand outcomes.
LifestylePersonal HealthWellness
Responsibilities
Own the US HCP analytics strategy, translating professional engagement data into insights that shape brand, advocacy and growth strategies
Act as a strategic thought partner to brand, medical, media and commercial leaders on how best to engage key HCP audiences
Ensure HCP insights are integrated into broader business planning and go-to-market execution
Lead development of data‑driven segmentation, prioritization and tiering models for key HCP types (e.g., dermatologists, pediatricians, dentists)
Analyze and optimize engagement strategies across field, digital, hybrid and peer‑to‑peer channels
Evaluate differences in behavior and influence across HCP sub‑segments (e.g., high‑volume versus community dermatologists, general versus pediatric dentists)
Measure effectiveness of HCP education, scientific exchange and endorsement initiatives
Partner with medical affairs to align analytics with evidence‑based storytelling, continuing medical education initiatives and congress activations
Quantify how HCP advocacy impacts brand credibility, professional recommendation and downstream consumer behavior
Define and maintain HCP‑specific KPIs across reach, engagement quality, frequency and business impact
Lead ROI and optimization analyses across HCP investments, identifying where to scale, refine or stop activity
Build transparent dashboards that enable leaders to quickly understand HCP performance across brands and categories
Collaborate with media and digital teams to embed HCP insights into audience strategy, media optimization and connected journeys
Assess how HCP engagement influences digital discovery, consideration, content engagement and conversion
Support cross‑brand efforts by identifying scalable HCP strategies and analytics frameworks
Partner with data science, tech and external vendors to ensure high‑quality, HCP data, compliant data usage and scalable tools
Standardize methodologies and measurement approaches across brands and HCP types
Identify opportunities to leverage automation, advanced analytics and AI‑enabled insights to improve speed and precision
Serve as a trusted analytics advisor to senior stakeholders across brand, medical and commercial teams
Mentor and develop analytics talent, strengthening HCP analytics capability across the organization
Promote a culture of accountability, continuous improvement and data‑driven mindset
Qualification
Required
Bachelor's degree or equivalent in a relevant field such as Analytics, Business, Marketing Research or a related field
A minimum of 8–10+ years of experience in analytics, insights, or performance measurement within consumer health, pharma, healthcare or consumer packaged goods
Direct experience working with HCP (e.g., dermatologists, pediatricians, dentists, pharmacists, primary care physicians)
Proven ability to connect HCP data to brand strategy, advocacy impact and business growth
Strong stakeholder influence and executive‑level communication skills
Hands‑on experience with KPIs, dashboards and advanced analytical frameworks
Preferred
Experience supporting professional advocacy or medical education programs
Familiarity with media, digital and commerce analytics that include HCP audiences
People leadership experience or strong informal leadership track record
Benefits
Competitive Benefit Package
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Kenvuer Impact Networks
Company
Kenvue
Kenvue is a consumer health company that delivers personal health solutions.
Funding
Current Stage
Public CompanyTotal Funding
$3.65BKey Investors
Third PointStarboard Value
2025-11-03Acquired
2025-04-25Post Ipo Equity
2024-10-21Post Ipo Equity
Leadership Team
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