SBH Fashion · 19 hours ago
Content Creator
New York, NY
Full-time
Onsite
Mid, Senior Level
$100K/yr - $115K/yr
4+ years expSBH Fashion is seeking a Content Creator to shape and lead their social media presence across various platforms. The role involves executing a cohesive brand strategy to enhance brand awareness, engage communities, and drive business impact through storytelling and high-quality content creation.
FashionLifestyle
Hiring Manager
Jacqlene Caccavale
Responsibilities
Execute the social media strategy to grow brand awareness, engagement, and conversion across all channels
Build and protect a clear, consistent, luxury brand image and tone suited to each platform’s audience
Create annual, monthly, and weekly content calendars aligned with product launches, campaigns, PR, retail, and sales cycles
Lead the planning and execution of go-to-market social campaigns in partnership with Marketing, Product, PR, and Sales
Own conception, scripting, filming, editing, and publishing of high-quality content that reflects the brand’s luxury positioning
Serve as an on-screen personality when beneficial to storytelling (e.g., styling tips, behind-the-scenes, educational content, product showcases)
Direct and produce content with internal talent, creators, ambassadors, and external partners
Ensure all content is optimized by platform and informed by performance analytics
Cultivate meaningful, two-way relationships with the brand’s social communities
Actively engage with followers, respond to comments/messages, and foster thoughtful conversations that deepen brand affinity
Partner with customer service to ensure timely and brand-aligned responses on social channels
Monitor cultural trends, competitor movements, and platform innovations to keep the brand relevant and modern
Maximize impact of talent, creator, celebrity, and brand-partnership content across social channels
Work with team to ensure we maximize influencer relationships, gifting strategy, and content usage rights to amplify reach authentically
Identify emerging voices, stylists, jewelers, and micro-communities aligned with brand values to expand awareness and credibility
Track performance metrics (growth, engagement, reach, sentiment, conversion) and translate insights into action
Continuously test new formats, posting cadence, hooks, and creative approaches to improve results
Prepare monthly performance reports with clear recommendations to leadership
Qualification
Required
4–7 years of experience in digital marketing or social media management, ideally within luxury, fashion, beauty, or jewelry
Proven success building and scaling social channels with compelling content and community engagement
Strong on-camera presence and confidence, with excellent storytelling and communication skills
Expertise in content creation tools (e.g., Adobe Creative Suite, CapCut, Canva, video editing apps)
Deep understanding of social platform algorithms, best practices, culture, and trends
Experience working with influencers, creators, and celebrity talent
Highly creative, proactive, and agile, with strong aesthetic sensibility and passion for luxury branding
Strong project management and cross-functional collaboration skills
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase