Boot Barn · 1 day ago
Paid Digital Analyst
Irvine, CA
Full-time
Onsite
Entry, Mid Level
$72K/yr - $85K/yr
2+ years expBoot Barn is a retail company seeking a Paid Digital Analyst to lead the execution and optimization of their paid social media and digital programs. This role requires a combination of strategic marketing expertise and strong analytical skills to drive customer acquisition and revenue growth across digital channels.
FashionLifestyleRetailWeb Design
Responsibilities
Lead the planning, execution, and optimization of paid social campaigns across platforms (e.g., Meta, TikTok, Google, and emerging channels)
Develop and own the paid social media strategy, aligning with overall brand and performance marketing objectives
Partner with Data Science and Product teams to develop integrated audience segmentation, creative generation, bidding optimization, and campaign automation
Manage day-to-day campaign operations, including budgeting, pacing, flighting, targeting, ad trafficking, and troubleshooting
Analyze performance data to optimize campaigns for ROAS, CPA, CPM, CTR, and engagement, and present actionable insights to leadership
Collaborate with creative and merchandising teams to test and scale ad creative, leveraging AI-driven tools for dynamic content generation where appropriate
Build and maintain testing roadmaps, including A/B tests and multivariate experiments, to continuously improve performance
Partner with Data Science, Ecommerce and Marketing teams to ensure paid social strategies complement site and store engagement initiatives
Create and maintain relationships with Earned and Influencer Media teams to run paid social strategies alongside organic social strategies and content
Monitor competitive activity, platform updates, and emerging trends to keep Boot Barn at the forefront of paid social innovation
Manage agency or partner relationships as needed, ensuring alignment on goals, data sharing, and reporting standards
Demonstrates high level of quality work, attendance and appearance
Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management
Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices
Performs any other duties that may be assigned by management
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
2-5+ years of experience in paid social marketing, ideally in retail or e-commerce
Expert knowledge of major social platforms (Meta, TikTok, etc.) and their campaign management tools
Proven experience driving measurable results through paid social strategies, with a strong understanding of performance marketing KPIs
Strong analytical skills with proficiency in GA4, BigQuery, Excel/Sheets and familiarity with BI tools
Deep understanding of customer analytics and attribution
Excellent communication and cross-functional collaboration skills
Comfortable working in a fast-paced, performance-driven environment
Benefits
Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
Paid Time Off plan for year-round Boot Barn Partners.
Medical, Dental, Vision and Life Insurance.
401(k) plan with generous company matching.
Flexible schedules and work/life balance.
Opportunities for growth at every level – we are opening 50+ new stores each year.
Company
Boot Barn
Boot Barn humble beginnings of a family run storefront to over 200 stores in 33 states.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2011-12-13Acquired
2007-10-01Series Unknown
Leadership Team
Jim Watkins
Chief Financial Officer
Casey Jordan
Sr. Talent Acquisition Partner
Recent News
Footwear News
2026-02-05
2026-02-04
Orange County Business Journal
2026-01-16
Company data provided by crunchbase