Viral Nation · 2 days ago
Pricing Specialist (Influencer Marketing)
United States
Full-time
Remote
Mid, Senior Level
4+ years expViral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. The Pricing Specialist will support the EVP of Business Operations in managing the pricing workflow, ensuring accuracy and efficiency while collaborating with various stakeholders.
AdvertisingMarketingSocial Media
Responsibilities
Own and manage the day-to-day pricing queue: intake, triage, prioritization, and assignment across stakeholders (Ops, Finance, BD, COEs)
Coordinate pricing timelines and stakeholder inputs to hit proposal and client deadlines without sacrificing accuracy
Document and continuously improve pricing workflows (intake requirements, versioning, approval steps, handoffs) to reduce bottlenecks and rework
Maintain SOPs, templates, and a shared assumptions library (what’s included, what’s excluded, what changes pricing)
Support proposals including RFPs/RFIs by building pricing models, pricing narratives, and scoped assumptions that are consistent and defensible
Produce initial pricing estimates quickly using range-based approaches when inputs are uncertain, then tighten as scope clarity increases
Translate client requirements into structured scope documentation (deliverables, volumes, timelines, platforms, usage/rights, dependencies)
Package deal materials for clean internal handoff: pricing model, assumptions, staffing/hours breakdown, scope boundaries, and risk flags
Convert scopes into execution-ready staffing plans by mapping deliverables into role-based hours aligned to delivery workflows
Ensure pricing reflects actual operational effort: project management, creator sourcing, negotiations, review cycles, reporting, paid amplification support, etc
Align workback schedules and resourcing assumptions with PMO/Delivery ensuring what was sold can be delivered on
Identify scope gaps early (missing deliverables, unclear approvals, unrealistic timelines) and drive clarification before pricing is finalized
Track and identify changes to original scopes, ensuring alignment across all areas of the organization
Apply standardized pricing methodology (rate cards, cost drivers, margin targets, risk buffers) while tailoring to deal context
Lead pricing revision cycles across stakeholder feedback; clearly document what changed, why, and the impact to budget, margin, and delivery
Enforce pricing governance: discounting rules, exception thresholds, approval routing, and required justification
Build scenario options (“good/better/best” or tiered packages) to support negotiation and decision-making
Support scope changes before kickoff and during active SOWs by quantifying impact to hours, costs, and outputs
Provide “maximize outputs with remaining budget” recommendations: tradeoffs, phased approaches, and revised staffing/workflow assumptions
Maintain change-order triggers and risk logs so teams have clean documentation for client conversations and contract alignment
Partner with delivery and client teams to ensure scope changes are captured, priced, and communicated consistently
Build influencer/social pricing structures that account for creator tiers, deliverable types, platform mix, usage rights, exclusivity, and timelines
Maintain and evolve cost bands/benchmarks for creator fees and executional effort to reduce ad hoc pricing
Collaborate with COEs to validate complexity drivers (creative/production, platform requirements, measurement/reporting) and reflect them in pricing
Track pricing KPIs (turnaround time, revision counts, win/loss drivers tied to price, margin performance, variance post-launch)
Support post-deal / post-launch reviews to compare scoped vs actual effort and feed learnings back into pricing models
Maintain knowledge repositories (templates, prior deal examples, benchmarks, reusable scope language)
Identify recurring pricing friction and implement process fixes (better intake, clearer assumptions, improved estimation logic)
Work closely with EVP Operations, Finance, Business Development, PMO, Client Services, and COE leaders to align scope, staffing, and commercial approach
Participate in deal reviews, pipeline/prioritization meetings, and pricing working sessions; provide clear status updates and next steps
Act as a “single source of truth” on what is priced, what is assumed, what changed, and what delivery is committing to
Actively adopt and operationalize AI tooling across the pricing lifecycle (intake → scoping → modeling → revisions → handoff → change-of-scope)
Partner closely with a Solutions Engineer responsible for building pricing AI tools and managing AI pipelines—provide workflow requirements, define inputs/outputs, validate logic, and QA results
Help translate pricing and scoping logic into structured data requirements (what fields must be captured, how assumptions are stored, how revisions are tracked)
Use AI-assisted outputs responsibly: validate assumptions, catch edge cases, and ensure pricing remains commercially sound and delivery-feasible
Drive continuous improvement by identifying where automation will reduce cycle time, reduce variance, and improve consistency (e.g., pricing diffs, scope-to-hours mapping, governance checks)
Qualification
Required
4–7+ years in pricing, deal desk, solutions finance, revenue operations, or commercial operations within an agency/influencer / social/digital services environment
Demonstrated ability to translate SOW scope into role-based hours and execution workflows (not just 'pricing a number')
Strong financial modelling and scenario-building skills (sensitivity, risk buffers, margin implications)
Familiarity with RFP/RFI response workflows and iterative deal revision cycles
Strong organization, documentation, and stakeholder management skills; comfortable running a queue and driving deadlines
High attention to detail with a bias toward clarity (assumptions, inclusions/exclusions, version control)
Comfortable operating in a fast-paced, evolving environment with shifting priorities and incomplete inputs
Collaborative, proactive, able to challenge scope/pricing inputs when they don't match delivery reality
AI tooling fluency (required): demonstrated experience using AI-enabled tools in operational/commercial workflows, with the judgment to validate outputs and improve adoption across teams
Proven ability to collaborate with technical partners (e.g., solutions engineering) to define requirements, test tools, and embed automation into real business processes
Preferred
Experience with influencer pricing mechanics (creator fees, usage rights/licensing, exclusivity, platform deliverables) is strongly preferred
Technical capability to build models/tools is nice to have, but not required—the requirement is strong product thinking, workflow clarity, and practical adoption/QA discipline
Company
Viral Nation
Viral Nation is a global influencer, marketing, and talent agency.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$197.85MKey Investors
Eldridge Industries
2022-04-12Private Equity· $197.85M
Leadership Team
Janey Lee
Creator and Brand Partnerships Coordinator
Michael Baca
CREATIVE PARTNER
Recent News
2025-09-30
Company data provided by crunchbase