Synchrony · 13 hours ago
VP, Consent & Preference Platforms
Alpharetta, GA
Full-time
Hybrid
Senior Level, Lead/Staff
$130K/yr - $210K/yr
10+ years expSynchrony is a leading financial services company, and they are seeking a VP of Consent & Preference Platforms. This role will drive the strategy and management of the Marketing Consent and Preference Management Platform, overseeing governance, budgeting, and customer satisfaction while leading a high-performing team.
Consumer LendingFinanceFinancial ServicesInsuranceVenture Capital
No H1B
U.S. Citizen Only
Responsibilities
Be the Marketing Consent and Preference Management platform SME and Product Manager, offering strategic thinking and program vision to exceed customer needs
Partner with internal, enterprise Senior Leaders to ensure capabilities are aligned, data is effectively integrated and delivered to applicable internal parties
Coordinate and partner with Legal & Compliance leaders to ensure all regulatory and compliance requirements are addressed and satisfied
Serve as primary innovator and platform liaison to business stakeholders, connecting enterprise strategies and aligning roadmaps towards a long-term, unified customer experience with requisite integrations
Act with industry knowledge and understanding as it relates to consumer preference, consent and data privacy trends
Oversee direct business requirements and translate into platform architecture for both stakeholders and technical resources
Establish and analyze platform KPI’s. Monitor performance, with an eye towards continuous improvement. Make necessary recommendations, including technical and budgetary requirements
Oversees all platform reporting and measurement efforts for Synchrony Preference Center
Primary contact for vendor/partner operational activities, including platform expansion and associated proposals
Drive innovation and optimization in the consent and preference space, leveraging AI techniques and capabilities offered by platform suppliers and/or internal partners
Perform other duties and/or special projects as assigned
Qualification
Required
Bachelor's Degree. In lieu of a degree, HS Diploma/GED and 14+ years of leadership and management experience
10+ years of professional work experience, including:
7+ leadership and management experience, preferably in a technology, marketing or privacy related fields
5+ years experience leading or managing Marketing Technology platforms
3+ years experience directly overseeing enterprise-level privacy and preference management platform
Ability and flexibility to travel for business as required
Preferred
Bachelor Degree with focus in Marketing, Engineering and/or Computer Sciences/Information Technology
MBA or Juris Doctorate preferred
Leadership experience within Preference Management platforms and tools, managing consent management, privacy and consumer preference highly desired
Excellent communicator, driving consistent, executive-level engagements and communications across multiple forums and channels
Proven success record of implementing and managing complex technology solutions in a matrixed environment
Exemplary skills in leadership and executive-level communications, including the technologies and forums for critical senior-level engagement
Experience in growing and developing team members in a manner consistent with platform vision, company culture and customer success
Deep knowledge of consumer and industry trends relating to consent, cookie management and privacy-preference management including customer choice strategies
Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies (ex: CAN-SPAM, CASL, CCPA, CPRA
Familiarity or experience with Generative and Agentic AI capabilities highly desired, specifically in areas of Marketing Technology and consent management
Experience in Agile methodologies and processes
Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations) to ensure alignment of priorities and requirements
Ability to lead and perform under aggressive timelines
Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
Experience working directly with technology suppliers to oversee improvements, troubleshoot and governance
Highly motivated, assertive self-starter with the ability to set a team vision and execute
Management of teams of 8 or more, including hybrid, onshore, offshore and contractor combinations
Experience in compliance and/or governance a plus
Certified SAFe Product Owner/Product Manager (SAFe POPM) 4.6 and higher
Experience with consumer financial services organizations, ideally with exposure to credit card marketing or retail marketing, and familiar with consumer protection, privacy and related laws and policies
Company
Synchrony
Synchrony is a consumer financial services company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-15Post Ipo Equity· $500M
2014-08-01IPO
Leadership Team
Brian Doubles
President & CEO
Raj Deol
SVP, Sam’s Club Marketing Leader
Recent News
2026-02-03
Benzinga.com
2026-01-21
Company data provided by crunchbase