Palette Hotels · 3 days ago
Regional Director of Commercial Strategy - Corporate
Palette Hotels is a company dedicated to hospitality and growth, seeking a Regional Director of Commercial Strategy to drive revenue generation and market positioning. This role involves leading cross-functional teams, developing comprehensive commercial strategies, and ensuring the profitability of regional operations.
Hospitality
Responsibilities
Develop and implement holistic commercial strategies that integrate sales, revenue management, and marketing efforts to achieve comprehensive revenue targets and market share growth across the region
Lead and mentor cross-functional teams including sales directors, revenue managers, and marketing specialists, providing strategic guidance, support, and ongoing professional development to optimize performance and productivity
Directly oversee and hold Directors of Sales accountable for meeting performance targets, adhering to company standards, and implementing strategic initiatives
Proactively manage sales team staffing needs by ensuring all sales positions are promptly filled with qualified candidates and implementing interim coverage plans for any open positions to maintain sales momentum
Develop, implement, and maintain comprehensive Sales Standard Operating Procedures (SOPs) to ensure consistency and excellence across all properties in the region
Establish clear, measurable goals for sales teams, implement tracking systems, and conduct regular performance reviews to ensure accountability and continuous improvement
Lead the annual budgeting process for sales departments across the region, including creating realistic forecasts, setting appropriate revenue targets, and developing strategic resource allocation plans
Coordinate all commercial strategy related tasks during hotel management transitions, ensuring continuity of revenue generation, minimal disruption to client relationships, and seamless handover of strategic initiatives
Collaborate closely with hotel owners, regional directors of operations, and general managers to align commercial strategies with property goals, market dynamics, and competitive landscape
Develop and execute integrated marketing and sales plans that leverage data-driven insights, combining digital marketing campaigns, targeted sales approaches, and strategic revenue management techniques
Conduct advanced market analysis and competitive benchmarking to identify emerging trends, opportunities, and potential areas for strategic innovation and improvement
Design and oversee the development of comprehensive commercial presentations, strategic proposals, and promotional materials that showcase the unique value proposition of each property
Implement and monitor advanced performance analytics, including: Comprehensive revenue metrics, Market penetration indices, Customer acquisition costs, Marketing campaign effectiveness, Sales conversion rates
Leverage technological tools and data analytics platforms to drive strategic decision-making and commercial performance
Maintain strategic relationships with key accounts, including corporate clients, travel agencies, online travel platforms, and other critical business partners
Create and implement sophisticated pricing strategies that balance market competitiveness, demand forecasting, and revenue optimization
Represent the company at industry conferences, strategic networking events, and leadership forums to enhance brand visibility and generate innovative business opportunities
Ensure consistent brand messaging and commercial approach across all regional properties
Always maintain professionalism consistent with hotel brand and company expectations
Qualification
Required
Advanced communication skills with the ability to articulate complex strategies across multiple stakeholder groups
Demonstrated expertise in integrated commercial strategy, combining sales, revenue management, and marketing approaches
Advanced analytical skills with proficiency in data interpretation and strategic decision-making
Proven experience with sophisticated revenue management systems and advanced analytics platforms
Strong financial acumen with the ability to develop and manage complex budgetary strategies
Experience with advanced digital marketing techniques and integrated marketing technology platforms
Proven track record of developing and implementing innovative commercial strategies in the hospitality industry
Ability to work effectively in high-pressure, dynamic environments while maintaining strategic focus
Exceptional leadership skills with the ability to inspire and develop cross-functional teams
Advanced proficiency with technology systems, including: Revenue management software, Advanced CRM platforms, Business intelligence and analytics tools
Bachelor's degree in Business, Marketing, Hospitality Management, or related field
Minimum of 7-8 years of progressive experience in hospitality commercial strategies
Demonstrated success in integrated revenue generation and strategic planning
Ability to travel up to 75% of the time, including overnight and regional travel
Benefits
Highly competitive salaries
Outstanding health
Benefits
Extensive training and development programs
Promotion within the organization
A positive team-based culture where people make the difference