Comcast · 14 hours ago
Sr. Director Region Strategy, Planning and Activation
Philadelphia, PA
Full-time
Onsite
Director/Executive
10+ years expComcast is a Fortune 50 leader in media and technology, seeking a visionary leader for the Senior Director of Brand Partnership Engagement role. This position is responsible for developing and executing immersive brand experiences that drive emotional engagement and support business growth through strategic partnerships and events.
InternetTelecommunicationsTVVideoWeb Hosting
Responsibilities
Develop and execute the annual experiential marketing roadmap across national and regional markets for key business priorities
Align experiential efforts with broader brand, marketing, and growth goals
Partner with Regional event teams to ensure strategic alignment and cohesive execution
Ideate high-impact activations that are product and experience led and support larger brand voice and platform
Ensure authentic, memorable and unexpected experiences across every interaction
Collaborate with Brand, MarCom, Social, Media, PR and more for strategic and creative alignment
Leverage cultural trends and seasonal moments for relevance
Oversee end-to-end execution of activations ensuring brand consistency
Manage budgets, timelines, and multiple agency partners
Create cost efficiencies with increased Region alignment on experiences, assets and toolkits
Serve as on-site lead for major events
Partner with the Partnership Strategy, Product Marketing & Go to Market teams to ensure business prioritization alignment
Partner with social and content teams to amplify activations and drive earned media and influencer engagement
Align with Sales and Retail teams to support conversion efforts
Drive quality lead generation for increased growth attribution across multiple lifecycle tactics
Build and manage a digital fan engagement platform by passion/audience
Define KPIs and analyze ROI: interactions, lead generation, connects, and engagement value
Continuously improve processes, agency relationships, and creative strategies
Qualification
Required
10 - 15 years of marketing experience
Proven success in leading large-scale brand activations
Experience managing cross-functional teams
Strong skills in creative development, event production, and agency management
Strategic thinker with a passion for brand storytelling and consumer engagement
Highly organized, attention to detail and budget conscious
Excellent interpersonal, presentation and written communication skills
Ability to juggle multiple projects simultaneously
Excellent problem solving and decision-making skills
Willingness to travel as needed
Bachelor's Degree
Preferred
Marketing experience a must, advertising agency experience preferred
Benefits
Best-in-class Benefits
An array of options
Expert guidance
Always-on tools
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
2026-02-05
2026-02-04
Company data provided by crunchbase