ICONMA · 1 day ago
Streaming Analyst
United States
Full-time
Remote
Entry, Mid Level
$27.56/hr - $30/hr
2+ years expICONMA is a company in the Mass Media and Entertainment sector, seeking a Streaming Analyst for their Remote location. The role involves providing insights on promotional campaign performance for streaming apps and requires strong analytical skills to optimize campaigns and drive business outcomes.
Staffing & Recruiting
Responsibilities
The Owned Media team drives the execution of all promotional campaigns across owned and operated linear and digital platforms for the full client portfolio
The Analyst, Streaming provides crucial insights on the performance of promotion to our direct-to-consumer streaming apps
The Analyst will work with the manager and coordinator as well as a broader insights team and will be expected to analyze campaigns that leverage 1st and 3rd party data and maintain up-to-date tracking documents, provide feedback for campaign optimization, and build out and refine media plans for connecting with intended audiences
This role is critical to ensuring campaigns are optimized to drive business outcomes and requires a high level of precision, organization, and cross-functional collaboration
Track, analyze, and report on O&O campaigns, transform data into insights, develop and maintain data reports, collab on designation of A/B Testing with Marketing, build out best practices for platform, Support Ad-Hoc analysis projects
Support DTC strategy (acquisition and engagement, overseeing execution, strategy, targets, pacing and delivery) and analysis across all tactics
Monitor campaign performance and conduct data analysis for both linear and digital media efforts
Devise optimization for all streaming campaigns utilizing key performance metrics. Provide campaign recommendations for effective use of digital assets
Lead development of post analysis for all campaigns ensuring the story is clear with key takeaways and recommendations. Oversee maintenance of performance reports to track, monitor, and analyze marketing efforts across all platforms
Lead/provide support for ad hoc projects or urgent/last minute requests as necessary
Qualification
Required
We are seeking candidates with prior experience in interpreting data
This is not a creative or product development role, but rather one focused on leveraging analytics to inform media planning and execution
Confidence with Numbers & Data
2+ years of experience; Familiarity with projection formulas, communicating process and findings, building decks, etc
Familiarity with Audience Growth and Targets
2+ years of experience; Campaign optimization experience
Digital Marketing Analytics experience
Experience with broadcast log scheduling and media operations is highly preferred
Tableau experience
Highly motivated individual who takes initiative and has a positive demeanor
Exceptional attention to detail and accuracy in scheduling and trafficking tasks
Proven ability to prioritize and manage multiple tasks in a fast-paced, deadline-driven environment
Strong written and verbal communication skills, with the ability to interface effectively across various departments and levels of the organization
Must be a fan/nerd of media and the media industry with a keen interest in how audiences consume and connect with titles, brands, and creators
Comfortable working independently and collaboratively, with a proactive approach to problem-solving
Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools
2-3 years of experience in digital marketing analytics, experience with analytical tools/dashboards, bachelor's degree in math, statistics, or data science preferred
Preferred
Experience with broadcast log scheduling and media operations is highly preferred
Bachelor's degree in math, statistics, or data science preferred
Benefits
Health Benefits
Referral Program
Company
ICONMA
ICONMA: Your Partner in Global Staffing Solutions and Digital Transformation ICONMA is a globally recognized, Woman-Owned staff augmentation and technology consulting firm.
1001-5000 employees
H1B Sponsorship
ICONMA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (31)
2023 (26)
2022 (39)
2021 (37)
2020 (69)
Funding
Current Stage
Late StageLeadership Team
Claudine George
Founder and CEO of ICONMA, LLC
Company data provided by crunchbase