Creative Circle · 3 days ago
Sr. Associate, Audience Management Strategy & Enablement
Creative Circle is a staffing agency looking to fill a role for a financial services client. The Sr. Associate, Audience Management Strategy & Enablement will provide strategic guidance for digital media campaigns, ensure compliance with regulations, and collaborate with various teams to optimize audience management strategies.
Responsibilities
Strategic Campaign Support: Provide strategic guidance and hands-on support for the use of activation audiences to maximize the effectiveness and efficiency of digital media campaigns across display, social, and search platforms
Compliance & Controls: Ensure audience strategies comply with operational controls, data privacy, and regulatory requirements by partnering with Legal, Compliance, and Risk teams
Technology Collaboration: Work with Product and Technology teams to identify, evaluate, and help implement new tools and technologies that enhance media targeting and measurement capabilities
Best Practices & Knowledge Sharing: Develop, document, and share best practices for audience segmentation, targeting, and campaign optimization across the organization
Performance Monitoring & Insights: Monitor campaign performance, analyze data, and generate actionable insights to inform future strategies and drive continuous improvement
Cross-Functional Partnership: Collaborate with LOB marketers, technology teams, and external vendors to ensure alignment and effective execution of audience management strategies
Qualification
Required
Bachelors degree in Marketing, Business, Data Analytics, or related field; advanced degree a plus
3+ years of experience in digital media marketing, audience management, or related fields
Strong analytical skills with the ability to interpret data and generate actionable insights
Exceptional communication skills, with a proven ability to present complex strategies and insights to business leads and senior stakeholders
Familiarity with data privacy, regulatory requirements, and operational controls
Excellent collaboration skills, with the ability to work cross-functionally
Firsthand experience with advanced use of MS PowerPoint, Atlassian (JIRA, Confluence) and WYSIWYG drag and drop interphases
Preferred
Experience with DMPs, CDPs, and marketing technology platforms preferred
Experience managing projects, teams, or vendors is desirable
Benefits
Minimum Essential Coverage (MEC) medical plan
Dental/vision/term life package
Discount prescription program
Critical illness
Accident
Tele-behavioral health
401(k) plan
Sick leave
Minimum Value (MV) PPO medical plan
Employee Stock Purchase Plan
Paid holiday eligibility
Company
Creative Circle
Creative Circle is one of the largest creative staffing agencies in North America
Funding
Current Stage
Growth StageTotal Funding
unknown2015-05-11Acquired
Leadership Team
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