SusieCakes Bakery · 12 hours ago
Marketing Coordinator
Abbeyville, CO
Full-time
Hybrid
Entry Level
1+ years expSusieCakes Bakery is dedicated to creating nostalgic desserts and connecting through celebration. They are seeking a Marketing Coordinator to support local and regional marketing efforts, ensuring accurate and timely execution across various channels while collaborating with the Head of Brand Marketing and local bakeries.
BakeryRestaurants
Responsibilities
Own day-to-day execution and decision-making for SusieCakes social media channels, including content prioritization, copy decisions, engagement approach, and escalation of issues
Schedule all Instagram and TikTok posts
Write clear, engaging, on-brand copy for all IG and TikTok content
Engage with SusieCakes guests by responding to comments and direct messages
Monitor and engage with posts that tag SusieCakes and share approved content via Instagram Stories
Proactively request permission to use user-generated content (UGC) and organize approved assets
Represent the SusieCakes brand voice in local Facebook groups and relevant Reddit threads
Coordinate product logistics with bakeries for PR orders, influencer gifting, donations, and events
Place orders, provide detailed instructions, confirm pickup and delivery details, and send reminders
Independently draft, review, and approve SMS marketing messages for accuracy, tone, and brand alignment
Develop PR briefs using business objectives and campaign priorities, and share with local agencies
Assist with event logistics and local partnerships
Oversee and track intern timesheets
Build and update new product pages on the SusieCakes website
Coordinate digital menu board updates for all local bakeries
Write blog posts aligned with brand storytelling, seasonal initiatives, and product launches
Qualification
Required
1–3 years of experience in marketing, social media, or brand coordination
Exceptional attention to detail and organizational skills
Strong writing skills with a clear understanding of brand voice
Familiarity with Instagram, TikTok, and social media best practices
Ability to manage multiple projects and deadlines simultaneously in a remote environment
Comfortable engaging directly with guests and online communities
Proactive, collaborative, and solutions-oriented mindset
Bachelor's degree required; Marketing, Communications, or a related field preferred
Must be able to travel to bakeries
Must be able to attend events and new bakery grand openings
Able to sit for long periods of time
Able to use a computer for long periods of time
Able to make and receive phone calls and respond to emails, chats or text messages
Frequent walking, kneeling, bending, and reaching overhead
Able to occasionally stand for extended periods of time
Must be able to occasionally lift, move and carry up to 50 pounds
Must be able to speak, read, and write English for safety purposes
Preferred
Experience in food, hospitality, or lifestyle brands is a plus
Company
SusieCakes Bakery
SusieCakes is the premier All-American, Home-Style Bakery with the most delicious baked goods you have ever tasted.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Susan Sarich
Founder/CEO
Recent News
2025-03-14
The Journal Record
2025-02-19
Company data provided by crunchbase