Informa TechTarget · 10 hours ago
Marketing Operations Coordinator
Washington, DC
Full-time
Hybrid
New Grad, Entry Level
$55K/yr - $65K/yr
0+ years expInforma TechTarget is a leader in B2B technology marketing, seeking a Marketing Operations Coordinator to enhance lead generation operations. This role involves collaborating with the campaign fulfillment team to optimize processes and contribute to successful content marketing campaigns.
AdvertisingArtificial Intelligence (AI)B2BDigital MediaInformation TechnologyInternetLead GenerationNewsSales AutomationSoftware
Responsibilities
Work closely with our lead generation team on B2B content marketing campaigns
Run point on operations and setup needed to launch the promotion of custom content campaigns
Manage lead lists, distribution of team tasks and organization of team space
Optimize documentation and processes to ensure streamlined, cross-team operations
Analyze campaign metrics and optimize to enhance results as needed
Manage lead lists, distribution of team tasks, and organization of team space
Support audience segmentation and campaign strategy
Promote engagement with decision makers in niche audiences by identifying key trends and topics
Communicate with vendors and internal stakeholders to ensure campaign delivery
Qualification
Required
0-1 years of professional experience in operations or marketing
Problem-solving abilities: You get excited about the opportunity to optimize processes and create efficiencies. You approach troubleshooting with diligence and determination
Strong organizational and time management skills: You're highly organized and meticulous, and you believe no detail is too small
Innovation and curiosity: You thrive in a fast-paced environment and delight in trying new things. You're not afraid to roll up your sleeves and dig into a new idea, platform, or tool
Excellent communication: You're adept at verbal and written communication. You can craft clear, detailed documentation and feel confident presenting to others
Preferred
Experience with JIRA/Confluence or similar tool a plus
Benefits
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
Company
Informa TechTarget
Informa TechTarget provides purchase intent-driven marketing and sales services for enterprise technology companies.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$115MKey Investors
Polaris Partners,TCVPolaris Partners
2024-12-02Acquired
2007-05-17IPO
2004-12-21Series C· $15M
Leadership Team
Jillian Coffin
Senior Vice President
Brian Hession
Vice President of Data Quality & Innovation
Recent News
2025-11-20
Company data provided by crunchbase