FCA · 6 hours ago
Audience & Customer Data Analyst
Auburn Hills, MI
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expFCA is seeking an Audience & Customer Data Analyst who will transform customer and audience-level data into actionable insights to inform marketing strategy and performance optimization. This role requires strong analytical skills and collaboration with business stakeholders to support data-driven decision making.
Information TechnologyTelecommunications
Responsibilities
Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes
Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance signals
Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance
Collaborate closely with internal business stakeholders and agency teams to align on analytical needs and unify methodologies
Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications
Communicate complex analytical concepts in clear, business-focused language to both technical and nontechnical teams
Respond to ad hoc analytical requests from leadership in fast paced environments
Identify data gaps, inconsistencies, or challenges related to customer or audience-level inputs and partner with upstream teams to address them
Ensure analytical frameworks, performance metrics, and data definitions remain consistent across teams and deliverables
Qualification
Required
Bachelor's degree
8+ years of experience in analytics, business analysis, customer insights, or a related data focused role
Strong technical skills with SQL for data extraction and analysis
Strong analytical and problem solving skills, with the ability to interpret complex datasets and derive meaningful insights
Experience working with customer data, audience segmentation, or customer journey analytics
Proven ability to collaborate with cross functional teams, external partners, and stakeholders at multiple levels
Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights
Preferred
Experience with Customer Data Platforms (CDPs) and audience modeling
Familiarity with marketing measurement, CRM programs, or multitier marketing environments
Experience with data visualization tools (e.g., Power BI, Tableau, Qlik) to support insight delivery
Automotive industry experience
Benefits
Comprehensive Health & Well-being Coverage
Generous Paid Time Off
Competitive Retirement Savings Plans
Income Protection & Insurance Options
Company Vehicle Lease Program
Family Building Benefit
Support for Your Growth and Giving Back
Tuition reimbursement
Student loan refinancing programs
18 paid volunteer hours each year to make a difference in your community
Company
FCA
FCA is one of the largest technology integrators in the field of fiber optic systems for building optical teletransmission networks.
51-200 employees
H1B Sponsorship
FCA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (328)
2024 (220)
2023 (246)
2022 (346)
2021 (182)
2020 (213)
Funding
Current Stage
Growth StageRecent News
2025-08-07
2025-04-12
2025-04-07
Company data provided by crunchbase