Jobs via Dice · 5 hours ago
Web Analytics Analyst
Wilmington, DE
Full-time
Hybrid
Mid Level
$71K/yr - $118K/yr
3+ years expTEKsystems is a leading provider of business and technology services, and they are seeking a Web Analytics Analyst to develop and manage analytics requirements, create dashboards, and provide data-driven insights. The role involves optimizing digital experiences and supporting KPI strategies to align with business goals.
Computer Software
Responsibilities
Define, document, and implement analytics requirements, translating business objective and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch
Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs
Translate data element designs and ensure data flows correctly into the designated Adobe Analytics report suites
Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions
Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making
Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis
Advise stakeholders on measurement strategies and ensure alignment with business objectives
Maintain and evolve the organization's data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites
Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps
Implement and maintain cross-domain tracking strategies to unify visitor identity across their properties
Train and support internal users in navigating dashboards to improve organizational data literacy
Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities
Partner with engineering and product teams to ensure data accuracy across environments, including pre-production validation and release QA
Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies
Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements
Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making
Qualification
Required
Must have 3+ years' experience with the following analytical tools and visualization platforms including: Adobe Analytics, Adobe Target, Power BI, and MS Excel
Communication across all business lines is very important. Needs someone that can work alongside Directors and upper management. Strong interpersonal, leadership, and communication skills with the ability to interact and build effective working relationships at all levels of the organization
Bachelor's degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent. Advanced degree in Business Administration is a plus; applicable experience may be considered in lieu of degree
Experience with BigQuery SQL and other enterprise data platforms to validate analytics data against data warehouse pipelines and business source systems
3-5 years' relevant experience
Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data
Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics
Strong knowledge of the principles and practices of accounting and financial analysis
Ability to perform complex data analysis in support of ad-hoc and standing customer requests
Strong command of website analytic principles, practices, and tools
A strong experience in digital technology, online workflow analysis, and ecommerce operations
A constant desire to dig deeper, connect dots, understand the 'why', and the 'so what'
Preferred
Tableau is a bonus
Advanced degree in Business Administration is a plus
Benefits
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Continual learning reimbursement up to $5,250 per year
Company
Jobs via Dice
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Funding
Current Stage
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