Swatch Group · 2 days ago
Digital Media Specialist
Miami, FL
Full-time
Onsite
Mid Level
3+ years expSwatch Group is a renowned Swiss watch brand known for its innovative design and use of high-tech materials. They are seeking a Digital Media Specialist to oversee and optimize paid media activities across digital channels, ensuring alignment between local market needs and HQ-led execution.
FashionJewelryManufacturing
Responsibilities
Lead and oversee all paid digital media activities (search, display, paid social, programmatic, video), executed by HQ and agency partners
Act as the local digital media expert, ensuring digital campaigns are strategically sound, performance-driven, and aligned with local priorities
Review digital media plans, calendars, targeting, formats, and flighting to ensure alignment with brand strategy, campaign objectives, and market realities
Ensure best practices are applied across platforms, formats, and audiences, staying current on digital media trends and innovations
Oversee paid media activity across traditional channels (OOH, print, specialty media), ensuring consistency with digital strategies and brand messaging
Ensure all media executions comply with brand guidelines, messaging standards, and approved creative frameworks
Support the integration of digital and traditional media to deliver cohesive, multi-channel campaigns
Serve as the primary local point of contact between HQ, digital agency with a strong focus on digital media execution and optimization
Monitor agency deliverables to ensure timelines, formats, tracking, and specifications are met accurately
Flag inconsistencies, gaps, or misalignments between HQ strategy and local market needs, escalating as needed and proposing solutions
Oversee co-op media activity with retail partners, with particular attention to digital co-op opportunities and execution
Review co-op proposals, placements, and reporting for accuracy, compliance, and strategic fit
Coordinate approvals and documentation related to co-op media programs in collaboration with the Marketing Manager
Review and analyze media performance reports provided by HQ and agencies, with a strong emphasis on digital KPIs and performance metrics
Consolidate insights and key takeaways for internal stakeholders, highlighting performance trends, learnings, and optimization opportunities
Support post-campaign evaluations and contribute recommendations for future digital and integrated media planning
Partner closely with marketing, e-commerce, trade marketing, PR, and events teams to ensure media efforts support broader brand and commercial initiatives
Support the Marketing Manager with budget tracking and reconciliation in collaboration with Finance and HQ
Assist with additional responsibilities as assigned by management
Qualification
Required
Bachelor's degree in digital media, marketing, or a related field
Minimum of 3 years of experience in paid media, with a strong focus on digital channels
Solid knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro
Advanced experience with digital media and analytics tools such as Google Ads and Google Campaign Manager
Strong familiarity with paid social platforms including Facebook, Instagram, and YouTube
Up-to-date knowledge of digital media trends, formats, and best practices
Basic budgeting skills to reconcile paid digital media placements with available budgets
Benefits
Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
Company paid life insurance and Long Term Disability
18 days of PTO per year
Special bucket of sick time per year extended paid time for medical, parental and military leave
Holiday pay
Voluntary FSA, STD, Accident/Hospital Indemnity insurance
Employee product discount
Company
Swatch Group
Swatch Group is a diversified multinational holding company active in the manufacture and sale of finished watches, jewelry, watch
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-06-12IPO
Leadership Team
Ana Cabezas Salazar
Human Resources Business Partner
Myia Bates
Human Resources Business Partner
Recent News
Retail Insight Network
2026-02-02
2025-12-10
Company data provided by crunchbase