Cox Enterprises · 2 days ago
Digital Marketing Senior Specialist
Atlanta GA
Full-time
Hybrid
Mid, Senior Level
$74K/yr - $111K/yr
4+ years expCox Automotive is a leader in the automotive industry, and they are seeking a Digital Marketing Senior Specialist to manage and optimize digital media campaigns. The role involves hands-on activation across various programmatic platforms and requires strong collaboration with internal and external teams to achieve campaign goals.
AdvertisingBroadcastingDigital MediaTelecommunications
No H1B
Responsibilities
Performing daily campaign management of digital advertising (Meta, Google DV360, YouTube, Amazon, Pinterest) for Cox Automotive related properties and our clients. This includes direct campaign optimizations, creative asset retrieval & creation, platform troubleshooting, budget management, & maintaining campaign performance against target KPI’s (key performance indicators)
Interact daily with internal & external teams including but not limited to media agencies, advertisers, sales, and platform vendors. Workstreams include creative asset management, campaign optimizations, performance reporting, process issues & troubleshooting, etc
Delivers comprehensive performance reporting and ad hoc analyses for clients, evaluates campaign delivery, and provides strategic insights to leadership
Represent Cox Automotive Marketing in client meetings, either in-person or remote
Maintain strong working relationships with the various internal stakeholders including client services, ad product, analytics and operations teams, keeping them appraised of any issues or anomalies that impacts the larger business
All other duties as assigned
Qualification
Required
Bachelor's degree in related discipline and 4 years' experience with online media buying, campaign management, & ad trafficking experience using various ad platforms (eg – Meta, Google DV360, YouTube, Amazon, Pinterest). The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field
Demonstrated experience with digital media concepts, metrics (CPMs, CPCs, CPA, ROAS/ROI, VCR), and media types including social, display, and video
Proficient in working with online creative formats (HTML, Java, rich media) and ad tags, pixel creation, and implementation
Strong understanding of backend ad server frameworks, algorithms, and 3rd/4th party platforms (DCM, FlashTalking, Innovid), including troubleshooting and quality assurance
Familiarity with data analytics and measurement partners such as IAS and DoubleVerify
Proven expertise in media buying, ad trafficking, and bid management environments including programmatic buying
Experience working with national brands and managing large-scale budgets (minimum $100k/month)
Skilled in presenting campaign data and performance insights to internal account teams and client partners
Advanced fluency in mathematical concepts relevant to media planning and purchasing
Effective communicator with strong verbal and written skills across all organizational levels
Proficient in Microsoft Outlook, Teams, Excel, Word, OneDrive, and PowerPoint
Excellent project management, organization, customer service, and problem-solving skills
Proven ability to identify and analyze data trends, communicate results, and adapt quickly to new concepts and procedures
Comfortable in fast-paced, evolving environments with growing responsibilities
Strong attention to detail and ability to manage multiple projects under tight deadlines
Travel: 5%
Benefits
A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Company
Cox Enterprises
Cox Enterprises is a communications, media, and automotive services company.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.7M2014-12-15Grant· $1.7M
Leadership Team
Alexander Taylor
Chairman and Chief Executive Officer
Patrick O'Boyle
Senior Vice President of Corporate Development
Recent News
2026-01-07
Dayton Daily News
2025-12-11
Company data provided by crunchbase