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Applecart · 2 days ago

Vice President, Head of Digital Insights

New York, New York

Full-time

Hybrid

Director/Executive

$250K/yr - $285K/yr

10+ years exp

Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. As the Head of Digital Insights, you will be a strategic leader responsible for overseeing digital reporting and analytics, driving insights that enhance client outcomes while leading and developing a high-performance team.

AnalyticsInformation TechnologySocial

Growth Opportunities

Responsibilities

Create and drive the vision for the digital reporting center of excellence

Lead, develop, and grow the team by nurturing individual development through regular, actionable feedback

Foster a high-performance culture and strong team morale by championing career growth and setting clear expectations

Oversee and enhance all post-sales reporting, including strategic and actionable digital insights and campaign reporting to improve client outcomes

Develop and implement a comprehensive reporting process that aligns with client goals and company objectives

Design and enhance client data visualizations to promote insightful reporting, driving engagement with clients

Act as the primary point of contact for all digital reporting-related inquiries and initiatives

Collaborate with internal teams and clients to understand their business objectives and reporting needs

Provide strategic insights and recommendations based on data analysis to enhance client outcomes

Oversee the development of reporting frameworks, tools, and methodologies and refine reporting templates

Ensure the accuracy, relevance, and timeliness of all reports and dashboards

Identify trends, patterns, and opportunities within data to provide actionable insights

Stay abreast of industry trends, best practices, and emerging technologies in digital analytics

Collaborate with product and engineering teams to integrate advanced analytics capabilities

Qualification

Digital analyticsReporting toolsData visualizationStrategic insightsTeam leadershipAnalytical skillsCommunication skillsCollaboration

Required

10+ years of experience in digital analytics, reporting, or insights roles, with at least 5 years in a management role

Extensive experience working directly with non-technical C-Suite stakeholders/clients; ideally Chief Corporate Affairs and Communications Officers and Heads of Public Affairs or Government Relations

Proven track record of managing and leading a team in a fast-paced environment

Expertise in digital marketing metrics, KPIs, and reporting tools (e.g., Google Analytics, Tableau, Power BI)

Strong analytical skills with the ability to translate complex data into actionable insights

Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels

Preferred

Experience working in a marketing tech startup or similar environment

Benefits

Annual cash bonus

Generous equity compensation

Company

Applecart

Glassdoor4.9

Decision Maker Marketing that puts your best content in front of key decision makers and those they trust.

Founded in 2013

New York, New York, USA

201-500 employees

http://applecart.co/

Funding

Current Stage

Growth Stage

Total Funding

$105M

Key Investors

Blackstone Group

2025-12-29Private Equity· $100M

2022-05-05Undisclosed

2018-07-11Series Unknown· $4.05M

Leadership Team

Matthew Kalmans

Co-CEO & Co-Founder

Sacha Samotin

Co-CEO, Co-Founder

Recent News

Global Cosmetics News

Sunday Business: Funding the Future

2026-01-25

Global Cosmetics News

Global Cosmetics News – Weekly Review | Week 3, January 2026

2026-01-24

Techmeme

Marketing tech startup Applecart raised $100M in a minority funding round led by Blackstone's growth equity business, a source says at a ~$700M valuation (Myles Miller/Bloomberg)

2026-01-22

Company data provided by crunchbase