Sproutward · 15 hours ago
Sr. Digital Analyst
Southborough, MA
Full-time
Onsite
Mid, Senior Level
2+ years expSproutward is a boutique marketing firm that focuses on clients undergoing digital transformation. They are seeking a Sr. Digital Analyst to conduct digital analytics audits, implement data collection tools, and develop measurement strategies to enhance client performance.
AdvertisingBusiness IntelligenceDirect Marketing
Responsibilities
Conduct digital analytics audits
Implement & enhance data collection and marketing automation tools
Manage, deploy, and validate third party pixels and tags
Develop and execute a measurement strategy
Create reporting including dashboards and visualization
Analyze our client’s performance and recommend potential improvements to acquisition, conversion, and retention strategies
Comb through client sites to make sure data is being collected accurately. You’ll validate page and event tracking in Google Analytics and Adobe Analytics
Check for missing tags and incorrect tags
Make sure data is consistent, intuitively named, and thorough
Partner with clients to understand nuances of platform and business needs
Configure events, funnels, KPIs, and reports tailored to clients’ needs
Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance
Define and deploy the optimal framework based on clients’ needs
Partner with clients to understand business goals, customer segments, and KPIs
Map each goal to distinct actions on owned and paid digital properties to get proper tracking and reporting in place
Create and organize reports based on individual client needs
Automation of clients’ existing reports including data integration, and front-end report design
Distill multitude of data sources through dynamic data visualization tools
Create testing strategy based on clients’ unique challenges
Train team on the value of data-backed optimization and testing
Qualification
Required
2 – 3 years in digital or marketing analytics role with hands-on experience reporting, creating digital dashboards and implementing and testing digital analytics tools
Knowledge of best practices for marketing-campaign, event, user, and page-level tracking
Experience with Google Analytics, Adobe Analytics (Omniture), Amplitude, Mixpanel or similar tools
Experience with Tag Management tools including Tealium, Google Tag Manager (GTM), and Segment
Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power BI, or Google Data Studio
Expert Excel / Google Sheets Experience
Ability to communicate in a client-facing role
Company
Sproutward
Sproutward is a boutique marketing firm that focuses on clients in digital transformation.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-02-02Acquired
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