ECLARO · 7 hours ago
Senior Digital & Marketing Analyst
Orlando, FL
Contract
Hybrid
Mid, Senior Level
4+ years expECLARO is seeking a Senior Digital & Marketing Analyst responsible for measuring and optimizing marketing and digital initiatives to drive business outcomes. This role focuses on digital performance reporting and analyzing user behaviors to enhance customer engagement and revenue growth.
Staffing & Recruiting
Hiring Manager
Junethel Binuya
Responsibilities
Ingest and structure raw web traffic data (e.g., from server logs, APIs, or tools like Google Analytics) into scalable datasets in BigQuery, designing schemas for efficient querying and in-depth analysis of individual user sessions, logged-in behaviors, conversion funnels, and personalization opportunities
Partner with IT to develop ETL processes for cleaning, transforming, and merging web data with other datasets (e.g., CRM, sales, or customer profiles) using SQL for complex joins, aggregations, data enrichment, and user-level segmentation
Track and report on digital campaign performance, ROI, and funnel effectiveness across web, email, paid media, and social channels, with a focus on how individual user interactions inform personalized marketing tactics
Develop interactive dashboards and reporting frameworks using tools like Power BI and Looker Studio to measure marketing effectiveness, monitor user engagement, and support real-time decision-making
Analyze customer behavior and digital engagement at the individual level to identify optimization opportunities, such as tailored content recommendations or targeted retargeting
Provide data-driven insights and recommendations to improve conversion rates, retention, and personalization, ensuring compliance with data privacy regulations (e.g., GDPR, CCPA)
Develop, implement, and optimize multi-channel digital strategies (paid search, social, content) to improve ROI and meet business objectives
Partner with Marketing, Sales, and Digital Experience leaders to align campaigns with broader business strategies and personalize user experiences based on website usage patterns
Collaborate with the Data & Insights team to maintain consistent measurement, data quality, customer segmentation, and ethical data practices
Support the Digital Enablement team in linking web performance metrics to enterprise KPIs
Share insights, best practices, and training across teams to foster a culture of data-driven, personalized marketing and continuous improvement
Stay abreast of emerging trends in digital marketing, CRM personalization, web analytics tools, and privacy-compliant technologies
Test and pilot innovative approaches, such as A/B testing, multivariate experiments, predictive modeling for user behavior, and advanced personalization strategies (e.g., using machine learning basics for segmentation)
Recommend enhancements to workflows, targeting strategies, campaign execution, and integration with marketing automation platforms
Champion the adoption of digital-first, user-centric practices within the organization
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Digital Media, or a related field
4–6 years of experience in digital marketing, web analytics, and user behavior analysis
Advanced proficiency in SQL for querying, data manipulation, and optimization; hands-on experience with BigQuery, Databricks, or similar cloud data warehouses for building and managing large-scale datasets
Experience with CRM systems and data architectures (Microsoft Dynamics preferred), including integration for personalized marketing
Strong analytical skills with the ability to manipulate, interpret, and derive insights from large datasets, including individual user-level data
Proficiency in digital marketing metrics, ROI analysis, and tools for web analytics (e.g., Google Analytics, Adobe Analytics), visualization (e.g., Power BI, Looker Studio), and personalization (e.g., marketing automation platforms like HubSpot or Marketo)
Knowledge of data privacy laws and best practices for handling sensitive user data
Excellent communication skills, with the ability to translate complex data into actionable, business-oriented insights for non-technical stakeholders
Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment
Collaborative mindset with proven ability to work effectively across marketing, sales, IT, and data teams; experience in fostering inclusive, diverse marketing strategies is a plus
Benefits
401k Retirement Savings Plan administered by Merrill Lynch
Commuter Check Pretax Commuter Benefits
Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro
Company
ECLARO
ECLARO is an award-winning professional services firm headquartered in New York City and operating in the U.S., Canada and the Philippines.
1001-5000 employees
H1B Sponsorship
ECLARO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (1)
2022 (2)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Nicholas Butcher
QA CTO Label Specialist
Dan Broderick
Chief Delivery Officer
Company data provided by crunchbase