Yerba Madre · 21 hours ago
Field Activation Specialist
Seattle, WA
Full-time
Onsite
Mid Level
$65K/yr - $82K/yr
3+ years expYerba Madre is a pioneer of regenerative yerba mate and is seeking a Field Activation Specialist to enhance brand presence in local communities. The role involves balancing field sales execution with grassroots marketing activation to drive sales and consumer engagement.
E-CommerceFood and BeverageHerbs and SpicesTea
Responsibilities
Work from a clear calendar of priorities and objectives aligned with monthly business plans
Partner with distributor teams (DPMs) to build collaborative, productive relationships and elevate market performance
Track progress against KPI metrics and incentive programs
Expand presence in On-Premise accounts to increase awareness and sampling opportunities
Identify and help open new accounts through your own outreach and in partnership with distributor reps
Support key retailer activations and sampling programs to strengthen local retailer relationships
Use Karma to support and track in-store promotions and display execution; conduct store audits regularly
Ensure shelves and displays reflect brand standards, planograms, and space allocations
Connect with new consumers and student communities to build awareness, excitement, and trial
Build a strong understanding of our target consumers and represent the brand through authentic conversations, sampling, and local events
Partner with the National Events Manager to identify relevant local events; collaborate with coordinators and community leaders to secure participation
Organize and execute grassroots events — from campus activations to neighborhood pop-ups — in collaboration with distributor teams and with cost-sharing support
Always connect activations back to sales by directing consumers to nearby retail accounts carrying Yerba Madre
Partner with the Senior Catalyst Manager to identify local influencers, trendsetters, and community leaders for product seeding and brand visibility programs
Qualification
Required
Associate or bachelor's degree
Current Driver's License with clean driving record and meet DOT driving standards
Demonstrated proven success in sales and account management growth in a customer/consumer facing business
The ability to thrive in a highly competitive field sales environment
Must be able to work independently and be able to travel regularly
Must have a reliable vehicle and smart phone
Must be insurable by the company's automobile insurance carrier
Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
Proficient in MS Office
Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
Embody the Yerba Madre Mission, Vision and Values
Preferred
3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
1-2 years of experience in field marketing preferred
Benefits
Top-tier benefits
Comprehensive medical, dental, and vision plans
Employee life and disability
Mental health benefits
Paid medical leave
Paid company holidays
Paid time off
Opportunities for career growth and advancement within our team
Company
Yerba Madre
Yerba Madre offers yerba mate and herbal tea blends, plus brewing accessories, with online ordering and product guidance.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase