Basis · 1 day ago
Media Planning Associate
United States
Full-time
Remote
New Grad, Entry Level
$52K/yr - $67K/yr
0+ years expBasis is a company that empowers agencies and brands with advanced software for digital media operations. The Media Planning Associate role involves supporting the media planning process, interpreting campaign performance data, and managing workflows to ensure client satisfaction.
AdvertisingCloud Data ServicesDigital MediaEnterprise SoftwareInformation TechnologyMarketingMarketing AutomationSoftware
Responsibilities
Developing a foundational understanding of how digital channels work together to deliver an integrated media plan including: programmatic display, video, CTV, audio, paid social, and paid search
Supporting media proposal creation for assigned accounts through PowerPoint slides or Word deliverables, while shadowing Integrated Media Planners to learn the process for more complex accounts
Building familiarity with media metrics and assisting in the development of performance measurement plans
Managing internal workflows and timelines for assigned accounts, ensuring that tasks stay on track and materials are delivered on time
Acting as a primary point of contact for day-to-day needs on assigned accounts, while partnering with Integrated Media Planners on more complex engagements
Staying current on the digital media landscape and the latest Basis Tech capabilities to help identify opportunities and support account growth
Gaining visibility into internal processes across planning, buying, reporting, and delivery--serving as a key connector between internal teams and client needs
Qualification
Required
Strategic thinking and proactive client service skills
Proven communication skills, particularly in a client-facing manner
Strong issue resolution and problem-solving capabilities
Ability to work well in a cross functional team environment
Passion for learning and staying up to date on media research and systems
Intermediate MS Excel and PowerPoint skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning
Preferred
6+ months of experience in digital media planning and/or buying, with programmatic, search and/or social experience being a plus
Hands on DSP buying experience
Previous holistic media planning experience
Experience in digital reporting dashboards such as Datorama
Experience buying Paid Search and/or Paid Social ads
Basis Certified
Benefits
Flexible work week
401k/RRSP matching
Mental health support
Paid sabbaticals
Generous parental leave
Flexible work options
Company
Basis
Basis, formerly ‘Centro,’ provides programmatic advertising and media automation software and services for enterprises.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$52.5MKey Investors
Neuberger BermanFTV Capital
2015-05-20Series B· $30M
2011-01-04Series A· $22.5M
Leadership Team
Hiten Mistry
SVP Product Management
Holly Maine
Strategic Business Advisor & Leadership Coach
Recent News
2026-01-22
Basis Technologies
2025-11-14
Company data provided by crunchbase