Fixity Technologies · 17 hours ago
Adobe Analytics Architect
Atlanta, GA
Contract
Onsite
Senior Level
5+ years expFixity Technologies is seeking an experienced Adobe Analytics Architect & MarTech Expert to lead their digital analytics architecture and marketing technology ecosystem. The role involves architecting scalable analytics solutions, overseeing implementation, and ensuring high-quality data flows for business decision-making.
Information Technology & Services
Responsibilities
Own the end-to-end Adobe Analytics architecture, including technical solution design and implementation roadmap
Define tracking strategies using Adobe Launch, data layers, and Adobe Analytics variables (eVars, props, events)
Develop cross-channel measurement frameworks that align with business KPIs and customer journeys
Lead the strategy, architecture, and governance of the Marketing Technology ecosystem, including: Adobe Analytics, Adobe Launch, Adobe Target, Customer Journey Analytics (CJA), CDPs (e.g., Adobe Experience Platform), Tag Management and Experimentation Platforms
Evaluate, onboard, and integrate new MarTech tools to support personalization, automation, attribution, and audience activation
Establish MarTech best practices, governance, and data-sharing standards across platforms
Architect and implement robust data layers supporting analytics, targeting, and experimentation use cases
Lead deployments of tags, pixels, and event tracking for web, mobile, and third-party platforms
Partner with engineering teams to ensure accurate, scalable implementation
Perform QA, debugging, and validation using Adobe Debugger, Charles Proxy, and similar tools
Work closely with product, marketing, engineering, CRM, and UX teams to translate business requirements into technical tracking/MarTech solutions
Present complex technical concepts in clear, business-friendly language
Drive stakeholder alignment around measurement frameworks and MarTech adoption
Establish strict data governance, taxonomy, and documentation standards for the analytics and MarTech ecosystem
Enforce privacy compliance (GDPR, CCPA) across all tracking and MarTech integrations
Conduct regular audits of Adobe Analytics, Launch, and downstream systems
Enable teams with Adobe Analytics Workspace dashboards, segments, and insights
Support audience activation, personalization, and experimentation using Adobe Target and other MarTech tools
Integrate Adobe Analytics with downstream platforms for holistic reporting and customer journey analysis
Qualification
Required
Bachelor's or Master's degree in Data Analytics, Computer Science, Information Systems, or related field
5+ years of experience in Adobe Analytics solution design and implementation
Strong experience architecting MarTech ecosystems and implementing cross-channel data flows
Expert-level proficiency in Adobe Analytics
Expert-level proficiency in Adobe Launch / Tag Manager
Expert-level proficiency in eVars, props, events, classifications, processing rules
Expert-level proficiency in data layer architecture (web & mobile)
Strong JavaScript understanding and experience with debugging tools
Hands-on experience with MarTech platforms such as Adobe Experience Platform (AEP), Adobe Target, CDPs (Adobe or non-Adobe), Customer Journey Analytics (CJA), A/B testing and personalization tools
Familiarity integrating Adobe Analytics with BigQuery, Snowflake, or cloud data lakes
Strong communication and stakeholder management skills
Excellent problem-solving and analytical thinking
Ability to lead discussions, drive decisions, and champion best practices across teams
Preferred
Prior leadership experience or platform ownership experience is preferred
Adobe Certified Expert (Analytics Architect/Developer)
Adobe Experience Platform or Target certifications
Digital analytics or MarTech-related certifications
Company
Fixity Technologies
As a leading IT professional services firm specializing in consulting, staffing and recruiting, and executive search.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Vinay Velivela
Chief Executive Officer
Shiva Molabanti
Chief Technology Officer
Company data provided by crunchbase