Mindlance · 2 days ago
Data Analytics & Engineering - Data Scientist III
New York, NY
Full-time
Onsite
Senior Level
7+ years expMindlance is a company seeking a Senior Marketing Analyst with expertise in Salesforce Data Cloud and advanced SQL skills to join their Marketing Analytics team. This role focuses on building audience segmentation capabilities and developing data pipelines for marketing reporting and insights.
Human Resources
Responsibilities
Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
Translate business requirements into technical audience definitions and partner with campaign managers on complex builds
Qualification
Required
7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows
Experience building audience signals and audience segments for marketing campaigns
Proven experience partnering with Data Engineers to build and maintain data pipelines
Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
Proficiency in data visualization tools such as Tableau, Hive, or similar
Advanced Google Sheets/Excel skills
Basic Python skills for automation and API utilization
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Preferred
Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (53)
2023 (37)
2022 (72)
2021 (36)
2020 (40)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
2025-11-19
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2025-04-14
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