Caterpillar Inc. · 3 days ago
Marketing Project Lead
Mossville, IL
Full-time
Onsite
Mid, Senior Level
$128K/yr - $193K/yrCaterpillar Inc. is a global team dedicated to building stronger, sustainable communities. The Marketing Project Lead will support the development of a cohesive brand architecture and messaging strategy for the company's technology portfolio, ensuring clarity in communication and enhancing customer understanding of technology solutions.
ConstructionMachinery ManufacturingManufacturingMechanical Engineering
No H1B
Responsibilities
Develop and maintain a cohesive technology brand architecture that clarifies solution positioning across the portfolio
Define customer-centric messaging frameworks that clearly communicate what each technology does, who it is for, and the outcomes it delivers
Drive strategic recommendations for technology naming conventions, solution grouping, and portfolio storytelling to improve customer understanding
Lead change management planning to support adoption of new brand structures across internal teams, dealers, and global regions
Establish brand governance models, decision rights, and approval workflows to ensure consistency and scalability
Partner with product, sales, digital, and regional marketing teams to guide implementation of brand standards across campaigns, tools, and platforms
Develop implementation roadmaps that translate brand strategy into executable deliverables across the enterprise
Ensure alignment between technology branding, go-to-market strategy, and long-term technology growth objectives
Support general marketing initiatives such as trade shows, MarComm content development (websites, videos, salesgrams) and ad hoc marketing projects
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
Background in B2B marketing, preferably within industrial, technology, or equipment industries
Proven experience in developing and execution of strategic branding strategy projects
Familiarity with change management methodologies supporting organizational transformation
Experience working within a multinational, matrixed organization
Exposure to dealer or channel-based business models strongly preferred
Strategic Thinking: Knowledge of the importance of 'big picture' thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Company
Caterpillar Inc.
For 100 years, we’ve been helping customers build a better, more sustainable world.
Founded in 1925
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.51BKey Investors
US Department of EnergyAdvanced Propulsion Centre UK
2025-08-28Post Ipo Debt· $3.5B
2024-10-31Grant· $5.04M
2019-06-23Grant
Leadership Team
George Moubayed
Chief Sustainability and Strategy Officer / Senior Vice President Enterprise Strategy Division
E
Eric Sporre
Vice President & Global Chief Information Security Officer (CISO)
Recent News
Arizona Daily Star
2026-02-08
2026-02-07
Company data provided by crunchbase