Forbes · 1 hour ago
Marketing Data Analyst, Accolades
United States
Full-time
Remote
Mid Level
$85K/yr - $90K/yr
3+ years expForbes is an iconic global media brand that has symbolized success for over a century. They are seeking a Marketing Data Analyst to support the Accolades business by aggregating, analyzing, and transforming complex marketing and sales data into actionable insights to inform campaign strategies and measure performance.
EdiscoveryEducationNewsPublishingSocial News
Responsibilities
Partners with stakeholders to understand business challenges, key performance indicators (KPIs), and audiences to develop segmentations for targeted campaigns
Maintains data integrity within the CRM (Salesforce) and associated datasets through regular cleansing, standardization, and quality checks of zero-party, first-party, and third-party data
Translates business requirements into data-focused objectives to establish, modify and maintain crucial data insights for the marketing and sales teams
Drafts and maintains marketing database procedures and documentation to ensure process integrity and adherence to internal policies
Builds and maintains reports and dashboards in Looker/Salesforce, and develops custom analyses to track marketing performance, campaign effectiveness, and ROI
Conducts deep-dive analysis on marketing campaign performance (email, display, paid search, etc.) to identify trends, opportunities for optimization, and root causes for performance fluctuations
Provide data-backed, action oriented recommendations to the marketing and sales teams on analysis to improve audience targeting, personalization, and conversion rates
Qualification
Required
3-5 years of experience within a Marketing and/or Data Management team
Strong analytical and quantitative skills with proven ability to manipulate, interpret, and verify large, disparate datasets (including behavioral, sales, and campaign data)
Proficiency with data manipulation and intermediate proficiency with Microsoft Excel
Direct experience in leveraging data from a CRM (Salesforce preferred) and/or a Customer Data Platform (CDP) for segmentation and reporting
Demonstrate the ability to effectively translate complex analytical data into clear, actionable narratives for non-technical business stakeholders
Ability to work independently and across teams
Experience with data visualization tools
Familiarity with marketing performance metrics (e.g., CPA, LTV, ROI, conversion rates)
Preferred
Prior experience analyzing data within a B2B or subscription-based environment is highly preferred
Company
Forbes
Forbes Magazine is a business magazine that is focused on business news and financial information. It is a sub-organization of Forbes.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$200M2022-02-10Corporate Round· $200M
2014-07-01Acquired
Leadership Team
Janett Haas
SVP, Sales & C-Suite Community Lead
Kerry Lauerman
Executive Editor, News
Recent News
Crunchbase News
2026-01-06
Company data provided by crunchbase