Calcium+Company · 1 day ago
Director, Integrated Strategy
Philadelphia, PA
Full-time
Onsite
Director/Executive
6+ years expCalcium+Company is seeking a Director of Integrated Strategy who will bridge brand and engagement strategy to craft impactful solutions that drive brand, engagement, and business growth. The role involves cross-functional collaboration and guiding creative development while ensuring strategies are informed by insights and analytics.
AdvertisingHealth CarePharmaceutical
Responsibilities
Deeply understand client brands and the consumer journey, ensuring strategies are rooted in insights that enhance both brand and customer experiences
Facilitate cross-disciplinary thinking, shaping strategic direction through briefs, POVs, and presentations. Collaborate with creative, digital, and analytics teams to ensure strategies translate into compelling experiences
Monitor competitors and industry trends, identifying experience gaps and new opportunities to elevate brand engagement
Define audience segments and develop nuanced customer journeys that outline key touchpoints and opportunities for meaningful brand interactions
Guide creative teams with sharp, actionable briefs that integrate brand strategy with user experience insights
Collaborate on the development of positioning, values, and messaging frameworks while ensuring alignment with experience strategies
Work closely with analysts to define KPIs for both brand and experience strategies, measuring and optimizing performance
Lead development of communications calendars, tactical programs, and omnichannel content strategies that align with both brand and user experience goals
Conduct workshops and collaborative sessions with internal teams, clients, and partners to align on strategy and optimize brand experiences
Qualification
Required
6+ years in a strategy role
At least 3 years of pharmaceutical marketing experience, including one product launch or label update
Ability to own day-to-day work and deliverables across multiple clients without close managerial supervision
Proven ability to collaborate across disciplines
Strong communication, presentation, and storytelling skills
Ability to provide clear, actionable recommendations without ambiguity
Experience with market research methodologies and data analytics tools
Experience in integrated marketing, with expertise in at least two of the following: Relationship management (RM, CRM, PRM), Content strategy, Engagement/media planning, Omnichannel planning, Social media strategy, SEO/SEM
Ability to think strategically while maintaining focus on execution and optimization
Strong problem-solving mindset with a passion for innovative thinking
Company
Calcium+Company
Calcium+Company is a full-service healthcare marketing business that focuses on creating strategic, creative, and tactical medical.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Judy Michaelson
Managing Partner, Chief Executive Officer
Bruno Brasileiro
Chief Creative Officer (CCO)
Recent News
2026-01-07
2025-08-19
Calcium+Company
2025-08-13
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