Promat by Etex · 2 days ago
Digital Marketing Specialist
Maryville, TN
Full-time
Hybrid
Senior Level
$69K/yr - $75K/yr
5+ years expPromat by Etex is an international leader in sustainable construction, dedicated to inspiring new ways of living. The Digital Marketing Specialist will support and execute the company's digital marketing strategy across various channels, focusing on optimizing performance and driving qualified leads for measurable results.
Building MaterialConsumer ElectronicsManufacturing
Hiring Manager
Tiffany Rose, MA Ed, SHRM- SCP
Responsibilities
Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels
Maintain and update the Promat US website using Optimizely (Optimizely experience required)
Ensure site consistency to create user journeys that improve site performance and conversion rates
Build, manage, and optimize email marketing campaigns and automated workflows using HubSpot (HubSpot experience required)
Monitor email performance and continuously improve engagement and conversion metrics
Identify and segment audiences for targeted email marketing
Support and manage paid media campaigns, including Google Ads, LinkedIn, and display advertising
Collaborate with international Promat branches to share campaign calendars and ad planning
Track performance across channels
Analyze data to support ongoing improvement through testing, measurement, and refinement
Follow lead qualification process to manage and support lead flow and data integrity in Salesforce
Work closely with sales to ensure effective lead handoff & tracking
Qualification
Required
5-10 years of experience in B2B digital marketing in the industrial, construction, or building materials markets (required)
Hands-on experience using Optimizely (required) for website management
Hands-on experience using HubSpot (required) for email marketing and marketing automation
Strong experience with SEO, lead generation, and paid media campaign management
Proficiency with Google Analytics and digital performance reporting
Experience working with Salesforce or another CRM
Strong analytical skills with the ability to translate data into actionable insights
Excellent organizational and communication skills
Preferred
Experience with ShowPad
Familiarity with long sales cycles and complex buyer journeys
Experience marketing in highly technical industries
Experience using Adobe Photoshop or Illustrator
Benefits
FULLY paid top tier medical, dental, & vision benefits for you and your family.
Outstanding paid time off policy.
Flexible work arrangement
Student Loan Assistance, up to $5,000 annually as eligible.
Learning and Development Opportunities including Tuition Reimbursement.
Company
Promat by Etex
THE WORLDWIDE REFERENCE IN FIRE, THERMAL AND ACOUSTIC PROTECTION Promat is the leading reference and pioneer in the field of passive fire protection, and thermal and acoustic insulation.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase