Duplin Winery · 2 days ago
Marketing Operations Manager
Rose Hill, NC
Full-time
Onsite
Mid, Senior Level
5+ years expDuplin Winery is seeking a highly organized and detail-oriented Marketing Operations Manager to join their team. This role is essential in ensuring the smooth execution of strategic and creative marketing initiatives and managing complex workflows for seamless campaign execution.
Retail
Responsibilities
Lead planning for marketing projects, establishing timelines, deliverables, resource needs, and budgets to optimize ROI
Manage and optimize workflows, proactively identifying inefficiencies and implementing solutions to keep tasks moving
Facilitate meetings and project reviews to ensure alignment and accountability among internal teams and external freelancers or agencies
Maintain project calendars and task lists to keep all stakeholders informed and on schedule
Review packaging, labels, and artwork to ensure brand alignment, compliance, and print-readiness
Collaborate with the creative team to develop cohesive marketing materials, ensuring a uniform brand identity across all channels
Serve as the primary contact for marketing requests from other departments, prioritizing and assigning tasks with clear communication
Manage relationships with vendors, print shops, and influencers to support content execution
Develop and adapt marketing collateral and sales presentations tailored to retail buyers and distributors
Plan and execute omni-channel campaigns, promotions, and seasonal marketing efforts across digital and retail channels
Analyze sales data, track KPIs, and conduct A/B testing on creative assets to evaluate performance and identify improvement opportunities
Contribute to the success of the eCommerce platform by coordinating with stakeholders to streamline product updates, enhance SEO visibility, and implement strategies for conversion rate growth
Qualification
Required
Bachelor's Degree in marketing, business, communications or related field; OR Associate's Degree with 5+ years in a business environment
Strong verbal and written communication skills with the ability to convey information clearly across all leadership levels
Excellent project management abilities with a proven track record of setting and meeting deadlines
Familiarity with marketing technology (CRM, email automation, e-commerce platforms) and project management software
Experience with data analysis, reporting tools (Excel, dashboards), and KPI tracking
A self-starter with a growth mindset, able to work with minimal supervision in a fast-paced environment
Preferred
Experience in consumer goods, hospitality, or the wine/spirits industry
Prior experience in graphic design or working in an agency account management role
Skills in identifying inefficiencies and implementing solutions to streamline team performance
Company
Duplin Winery
We invite everyone to visit us at our Duplin Winery locations in Rose Hill, NC and North Myrtle Beach, SC to experience a taste of our sweet Muscadine wine! Duplin Winery is the oldest and largest winery in the south.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase