MERGE · 2 days ago
Associate Director, Brand Strategy (Pharma)
Boston, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$95K/yr - $114K/yr
7+ years expMERGE is a company that combines storytelling and technology to help clients solve business challenges. As the Associate Director of Brand Strategy in Pharma & Rare Disease, you will leverage your marketing expertise to lead strategic processes, partner with teams to define audiences, and synthesize complex data into actionable narratives to drive business results.
AppsCRMDigital MarketingE-CommerceHealth CareInformation TechnologySEOSocial MediaSocial Media ManagementTechnical Support
No H1B
Responsibilities
Strategic Execution: Work independently to drive the development of a range of deliverables, ranging from audience segmentation and brand foundations to strategic plans. You will define and craft these deliverables within the context of both strategy-led projects and broader integrated agency work
Research & Data Synthesis: Drive the development of specific research elements and lead interviews (where applicable) and the analysis of qualitative and quantitative data to build an expert understanding of the client’s business, market, and customer base. Use these insights to independently uncover the "human truths" that fuel both brand and creative strategies while supporting the creation of high-impact strategic solutions
Presentation & Storytelling Mastery: Expertly shape and integrate storytelling into client-facing deliverables, marrying complex data with persuasive narratives to support brand goals. You will convincingly present a full range of strategic outputs and support team members in developing their own storytelling skills
Workshop Facilitation: Contribute to and lead client workshops (e.g., brand brainstorms or strategic work sessions), utilizing platforms like Miro to foster collaborative problem-solving
Cross-Functional Collaboration: Consistently identify opportunities to partner across different strategy roles and the wider MERGE organization to maximize client value. You are expected to foster this collaborative, growth-oriented mindset among junior strategy personnel
AI & Innovation: Maintain proficiency with AI-driven strategic tools and proprietary platforms to enhance research efficiency and validate brand hypotheses. Demonstrate consistent curiosity regarding new technologies and offerings within MERGE that can enhance client work
Qualification
Required
7+ years of professional experience, with at least 2+ years in an agency or consultancy
Proven ability to apply strategic principles across complex disease states and everyday chronic conditions, navigating the unique regulatory and emotional landscapes of rare disease marketing, while having a clear grasp of mainstream pharma marketing principles
Demonstrated ability to marry data with storytelling, presenting a compelling vision to clients that inspires investment and creative excellence
Mastery of the modern strategist's toolkit, including audience definition, segmentation, and the authoring of insightful briefs
Strong ability to consult with senior clients and lead cross-functional teams with exceptional communication skills
Motivated by adaptability, demonstrates a strong entrepreneurial spirit
Benefits
Meaningful Medical
Dental
Vision
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays plus many other benefits and rewards
Company
MERGE
Merge promotes health, wealth and happiness in the world by merging storytelling with technology.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Keystone Capital
2018-12-17Series C
Leadership Team
Julie Raque
VP, Client Services Leader
B
Becky Minervino
Chief Strategy Officer
Recent News
Business Wire
2025-11-13
2025-09-17
Company data provided by crunchbase