CosmoProf Beauty · 14 hours ago
Director, Digital Analytics
Plano, TX
Full-time
Hybrid
Director/Executive
8+ years expSally Beauty Holdings, Inc. is a leader in professional hair color and beauty supplies. They are seeking a Director of Digital Analytics to lead analytics initiatives, drive digital growth, and enhance customer understanding through data-informed strategies and collaboration with various teams.
Retail
Responsibilities
Digital Experimentation & CRO: Partner on A/B testing strategy and post-campaign performance evaluations for digitally delivered experiences inclusive of personalization, campaigns, offers & audience strategies advising stakeholders across ecommerce, digital product, marketing, IT; drive and operate an analysis-driven iterations and operation of digital experimentations. Lead the measurement of incrementality & institutionalization of learnings captured through experimentation while clarifying roadmap & prioritization
Deliver & advance robust digital reporting systems & strategic insights for both internal (e.g. marketing, personalization) and external stakeholders(e.g., vendor partners, media agency) that connect marketing & digital product activities to omni-channel customer experiences & business outcomes and identify/prioritize areas of optimization. Build and refine marketing attribution models to assess ROI and inform budget allocation – partnering closely with data science. Identify drivers of traffic, conversion, and engagement to optimize channel strategy and creative direction
Evolvemarketing, CDP, digital, AI data strategies that enhance user/customer understanding & personalization capabilities; oversees channel attribution strategies and modeling partnering with data science, internal/external marketing stakeholders, media agency, etc. Monitors marketplace trends, competitor activities for emerging measurement and digital growth opportunities
Act as a player and a coach to develop and manage a lean team to appropriately drive focus and prioritization to continue unlocking digital growth across multiple lines of business
Analytics enablement & data governance: Oversee event taxonomy, tagging, SDK instrumentation, and QA processes across web and app platforms. Partner with media platforms, agencies, IT, MarTech partners to ensure continuity, accuracy, and scalability of analytics implementation across channels
Qualification
Required
8+ years of work experience managing analytics teams, working collaboratively with Product, IT & Digital Marketing teams, and guiding data-informed product planning, prioritization, and strategy development
A proven track record of implementing a digital experimentation framework, measurement, analysis and iteration loop & operation
Strong ability to influence strategy and driving change across organizational boundaries through clear and compelling communication of data-driven insights and analyses
Strong coding experience in one (or more) data programming languages like Python/R
Knowledge of and experience with large cloud-based data platforms such as Databricks, SQL, GA4, CDP's and event-stream architecture
Excellent communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders
Preferred
Familiarity with Salesforce Data Cloud is strongly preferred
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
Complementary services
Great merchandise discount
Company
CosmoProf Beauty
CosmoProf, a Sally Beauty Holdings company, is proud to be a community of professionals who care about our customers.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Andrew Black
Talent Acquisition Business Partner/Recruiter
Casey Crenshaw
Education Business Partner
Company data provided by crunchbase