MERGE · 1 day ago
Associate Director, Brand Strategy (Pharma)
Boston, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$95K/yr - $114K/yr
7+ years expMERGE is a company that brings together creative pioneers, tech innovators, and data explorers to help clients solve business challenges in healthcare and consumer products. The Associate Director, Brand Strategy in Pharma & Rare Disease will leverage marketing expertise to lead strategic initiatives, synthesize complex data, and drive business results for clients.
AppsCRMDigital MarketingE-CommerceHealth CareInformation TechnologySEOSocial MediaSocial Media ManagementTechnical Support
No H1B
Responsibilities
Leverage your marketing expertise in high-science disease states to lead and innovate across key strategic areas
Serve as the engine of our strategic process - partnering with teams to define and segment complex audiences (HCPs, Patients, and Caregivers), map journeys, and identify and shape high-impact market opportunities
Synthesize complex data into clear, actionable narratives to drive tangible business results for our clients
Work independently to drive the development of a range of deliverables, ranging from audience segmentation and brand foundations to strategic plans
Define and craft these deliverables within the context of both strategy-led projects and broader integrated agency work
Drive the development of specific research elements and lead interviews (where applicable) and the analysis of qualitative and quantitative data to build an expert understanding of the client’s business, market, and customer base
Use these insights to independently uncover the 'human truths' that fuel both brand and creative strategies while supporting the creation of high-impact strategic solutions
Expertly shape and integrate storytelling into client-facing deliverables, marrying complex data with persuasive narratives to support brand goals
Convincingly present a full range of strategic outputs and support team members in developing their own storytelling skills
Contribute to and lead client workshops (e.g., brand brainstorms or strategic work sessions), utilizing platforms like Miro to foster collaborative problem-solving
Consistently identify opportunities to partner across different strategy roles and the wider MERGE organization to maximize client value
Foster a collaborative, growth-oriented mindset among junior strategy personnel
Maintain proficiency with AI-driven strategic tools and proprietary platforms to enhance research efficiency and validate brand hypotheses
Demonstrate consistent curiosity regarding new technologies and offerings within MERGE that can enhance client work
Qualification
Required
7+ years of professional experience, with at least 2+ years in an agency or consultancy
Proven ability to apply strategic principles across complex disease states and everyday chronic conditions, navigating the unique regulatory and emotional landscapes of rare disease marketing, while having a clear grasp of mainstream pharma marketing principles
Demonstrated ability to marry data with storytelling, presenting a compelling vision to clients that inspires investment and creative excellence
Mastery of the modern strategist's toolkit, including audience definition, segmentation, and the authoring of insightful briefs
Strong ability to consult with senior clients and lead cross-functional teams with exceptional communication skills
Motivated by adaptability, demonstrates a strong entrepreneurial spirit
Benefits
Meaningful Medical
Dental
Vision
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays plus many other benefits and rewards
Company
MERGE
Merge promotes health, wealth and happiness in the world by merging storytelling with technology.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Keystone Capital
2018-12-17Series C
Leadership Team
Julie Raque
VP, Client Services Leader
B
Becky Minervino
Chief Strategy Officer
Recent News
Business Wire
2025-11-13
2025-09-17
Company data provided by crunchbase