Zocdoc · 2 days ago
Content Marketing Manager, Demand Generation
New York, NY
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $170K/yr
5+ years expZocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. The Content Marketing Manager, Demand Generation will produce impactful content, including original research, webinars, and long-form guides, aimed at marketing and growth leaders in healthcare.
Health CareMedicalmHealthMobile AppsScheduling
Responsibilities
Running original research programs from start to finish — designing surveys, analyzing results, and writing the reports that turn proprietary data into something the industry actually references
Producing webinars end-to-end: topic development, speaker prep, promotion, and cutting the recording into content that lives beyond the event
Writing and producing long-form gated content — ebooks, guides, benchmark reports — that marketing and growth leaders at health systems download because it's genuinely useful to them
Turning each big asset into a full campaign: blog posts, social content, email sequences, sales collateral
Partnering with Provider Acquisition, Lifecycle Marketing, Comms, PR, and SEO to make sure your work drives pipeline and earns press
Tracking form fills, MQLs, registrations, attendance rates — and using that data to decide what to build next
Qualification
Required
5–8 years of content marketing experience with a strong focus on demand generation
Experience producing original research — surveys, benchmark reports, data studies — that people actually cited or used
A portfolio of long-form gated content that generated real pipeline
Track record producing webinars people show up for
Strong project management skills — you've run complex, multi-asset campaigns without dropping things
Strong writing and editorial skills
Preferred
Journalism experience strongly preferred
Healthcare, B2B, or marketplace experience a plus
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Company
Zocdoc
Zocdoc is a digital marketplace company that connects healthcare patients and doctors.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$375.94MKey Investors
Francisco PartnersAtomico,Baillie GiffordFounders Fund
2021-02-11Private Equity· $150M
2019-07-01Series D
2017-05-30Secondary Market
Leadership Team
Oliver Kharraz
CEO & Founder
Netta Samroengraja
Chief Financial Officer
Recent News
Behavioral Health Business
2026-01-16
2026-01-07
Company data provided by crunchbase