Coastal Pet Products, Inc. · 2 days ago
Business Analyst
Alliance, OH
Full-time
Hybrid
Entry, Mid LevelCoastal Pet Products, Inc. is seeking a detail-oriented and collaborative Business Analyst to support their Marketing, Sales, Merchandising, and Product Development teams. The role focuses on analyzing data from multiple sources to generate actionable insights and provide strategic recommendations that drive business growth.
E-CommercePet
Responsibilities
Collect, analyze, and interpret data from various sources to support marketing efforts, sales performance, product development, and merchandising initiatives
Provide actionable insights and recommendations based on data analysis to optimize product assortment, pricing strategies, and channel performance
Demonstrates strong business intelligence skills, including the ability to design, interpret, and optimize dashboards and reports and monitor KPIs across verticals. Able to understand data interfaces, source system structures, and end to end reporting workflows to ensure data accuracy and meaningful insights
Partner with Marketing to evaluate campaign/channel effectiveness and ROI
Collaborate with Sales and Merchandising teams to identify retailer, consumer & market trends, assist with sales forecasts, improve product placement strategies and assortments, and support key account initiatives as needed
Support Product Development with data-driven decisions on SKU rationalization, category and channel performance, new product opportunities, and market position
Ensure data accuracy and integrity across reporting systems
Present findings and recommendations to stakeholders in a clear and compelling manner
Assist with sales/product forecasting and recommend product placement strategies in partnership with merchandising and sales
Perform market research, including competitive pricing, by gathering information and making recommendations related to new and existing items, pricing, margin contribution and strategic initiatives. Recommend product/pricing changes when they do not align with category/organizational growth
Recommend updates, improvements or discontinuation of existing products based on changing market needs, product lifecycle indicators, and product performance data. Will be an integral part of the DISCO/product lifecycle management process and SKU rationalization
Establish various reports within or leveraging Netsuite in collaboration with verticals the role supports
Qualification
Required
Bachelor's degree in Business, Marketing, Analytics, or related field
Strong proficiency in Excel (pivot tables, advanced formulas, data visualization)
Experience extracting and analyzing data from multiple sources; familiarity with tools such as Google Analytics, Power BI, CRM systems, or ERP platforms is a plus
Proven ability to synthesize data into actionable insights/recommendations and communicate effectively with cross-functional teams
Strong problem-solving skills and attention to detail
Ability to manage multiple projects and deadlines in a dynamic environment
Preferred
Familiarity with e-commerce analytics and retail channel performance metrics
Prior experience in consumer goods or related industries (pet products experience is a plus but not required)
Company
Coastal Pet Products, Inc.
As the quality leader in the pet industry, Coastal Pet Products has been manufacturing pet products and providing exceptional customer service since 1968.
Founded in 1968
501-1000 employees
Funding
Current Stage
Late StageRecent News
2026-01-14
2025-03-01
Market Research Blog
2024-04-26
Company data provided by crunchbase