Phaxis · 2 days ago
Research Analyst, Consumer Insights
Phaxis is seeking a Senior Analyst to support content consumer insights for scripted TV, late night, and live events content. The role focuses on executing and analyzing custom research, managing research operations, and translating viewer data into actionable insights to inform content strategy.
DeliveryHuman ResourcesStaffing Agency
Responsibilities
Support the execution of custom quantitative and qualitative research, including pilot and episode testing, creative materials (trailers, key art, promos), early stage concepts, and ongoing series maintenance
Manage day ‐to ‐day research operations with external vendors, overseeing timelines, survey and discussion guide development, questionnaire review, data quality checks, and reporting deliverables to ensure methodological rigor and on time‐time execution
Identify and interpret key trends, patterns, and drivers of viewer behavior, translating data into insights that explain not just *what* is happening, but *why*
Conduct ad ‐hoc analyses to address time sensitive business questions, surface emerging opportunities or risks, and support fast‐sensitive business questions, surface emerging opportunities or risks, and support fast turn decision‐turn decision making‐making
Monitor and contextualize the competitive streaming landscape, tracking emerging titles, audience shifts, viewing behaviors, and broader marketplace dynamics to inform content strategy
Integrate primary research with behavioral, social, and performance data to develop holistic, actionable recommendations grounded in multiple data sources
Communicate insights in a clear, visual, and narrative driven way, tailoring outputs for both technical and nontechnical audiences
Qualification
Required
Minimum 2 years of experience in consumer insights
Bachelor's degree required in a relevant field (Business, Market Research, Psychology, Sociology, Statistics, Economics, etc.)
Must love TV and be familiar with the TV & Streaming landscape
Strong data visualization skills, with the ability to present complex findings in clear, compelling, and accessible ways
Preferred
Master's degree a plus
Detail-oriented and committed to a high level of data accuracy
Excellent writing and storytelling skills
Basic statistics knowledge and experience
Proven collaboration and interpersonal skills
Ability to juggle multiple projects simultaneously
Mastery of Microsoft Office suite