Palo Alto Networks · 2 days ago
Sr. Ad Operations Manager
Santa Clara, CA
Full-time
Onsite
Senior Level, Lead/Staff
$167K/yr - $270K/yr
8+ years expPalo Alto Networks is dedicated to protecting our digital way of life through innovation and technology. They are seeking a strategic and highly analytical Sr. Ad Operations Manager to optimize business processes and ensure operational consistency within the Digital Marketing team.
Agentic AICloud SecurityCyber SecurityNetwork SecuritySecurity
No H1B
Responsibilities
Own daily operations within Google Ad Server (Campaign Manager 360/GAM), Facebook, Demandbase, and other ad platforms, including campaign setup, trafficking, audience targeting, and tag management
Lead the technical QA process for all ad creative (static, rich media, video, third-party tags) to ensure they meet specifications and are compatible across all platforms
Serve as the primary point of contact for resolving complex ad-serving, tracking, and reporting discrepancies with internal teams, external agencies, and third-party partners
Systematically investigate, document, and reconcile data discrepancies between the ad server, Demand-Side Platforms (DSPs), and publisher reporting systems
Proactively collaborate with premium publishers and media partners to manage creative specifications, establish placement tagging structures, and ensure timely campaign deployment
Maintain the highest level of data quality and taxonomy within the ad server to ensure consistent and reliable reporting across all campaigns and channels
Configure and deliver standardized and custom reports from the ad server to provide performance insights (impressions, clicks, conversions) to Media, Analytics, and Finance teams
Document and implement scalable best practices for campaign trafficking, naming conventions, and asset delivery to maximize operational efficiency and reduce human error
Qualification
Required
Bachelor's degree with 12 years of experience, Master's degree with 8 years of experience, or PhD with 5 years of experience in Ad Operations, Digital Media Operations, or a related Ad Technology role
Expert-level, hands-on proficiency with Google Campaign Manager 360 (CM360) and/or Google Ad Manager (GAM)
Deep technical understanding of digital ad technologies, including HTML, JavaScript, rich media formats, VAST/VPAID, and privacy regulations (GDPR, CCPA)
Demonstrated expertise in DV360, SA360, and major social advertising platforms such as LinkedIn, Facebook, and X
Proven ability to diagnose and resolve complex technical issues related to ad serving, creative implementation, and tracking discrepancies under pressure
Preferred
Experience with other Demand-Side Platforms (DSPs) such as Demandbase, The Trade Desk, or Adobe Advertising Cloud
Familiarity with web analytics platforms like Google Analytics or Adobe Analytics
Experience working in a large B2B enterprise environment, either in-house or at an agency
Strong communication skills with a proven ability to explain complex technical concepts to non-technical stakeholders
Benefits
Restricted stock units
Bonus
Company
Palo Alto Networks
Palo Alto Networks is a cybersecurity company that offers cybersecurity solutions for organizations.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$65MKey Investors
Icon VenturesLehman HoldingsGlobespan Capital Partners
2012-07-20IPO
2008-11-03Series C· $10M
2008-08-18Series C· $27M
Leadership Team
Helmut Reisinger
CEO EMEA
Nikesh Arora
Chairman CEO
Recent News
2026-02-07
2026-02-07
Company data provided by crunchbase