Pew Research Center · 13 hours ago
Content Strategy Analyst
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yr
3+ years expPew Research Center is a renowned organization focused on data-driven insights and communication strategies. They are seeking a Content Strategy Analyst to analyze content performance, collaborate with teams, and develop content strategies that engage audiences effectively.
AnalyticsConsumer ResearchSocial MediaSocial News
Responsibilities
Analyze content performance using tools like Parse.ly, WordPress, HootSuite, Talkwalker, Tableau, Looker Studio and internal metrics dashboards to inform strategy and identify areas for improvement
Collaborate with communications team members and support research teams to apply content strategy guidance throughout the publication process
Provide recommendations on content structure, language and framing
Support A/B testing, SEO optimization, and readability improvements across digital content, including video
Contribute to the development of content strategy reports and team-specific recommendations, helping teams understand how their work fits into broader communications goals
Stay current on content strategy trends and tools and help train colleagues on best practices and data analysis skills
Participate in cross-functional working groups and contribute to strategic planning for content innovation
Qualification
Required
Bachelor's degree in communications, journalism, digital media or a related field
3–10 years of experience in data-driven audience strategy, digital communications or related fields. Candidates with 3-5 years of experience will be considered at the Associate Content Strategy Analyst position
Strong hands-on data skills. Fluency in Excel is a must, as is experience in data front-end tools like Tableau, Looker Studio, PowerBI or similar. Experience with content performance tools is a plus (e.g., Parse.ly, Google Analytics, Chartbeat or similar)
Strong analytical skills and the ability to translate complex datasets to insights and recommendations
Excellent writing and editing skills, with a focus on clarity, accessibility, and audience engagement
History of being a self-starter in growing operations where processes are being invented as the team grows
Familiarity with SEO principles and digital publishing workflows
Collaborative mindset and ability to work across teams with diverse perspectives
Preferred
Demonstrated ability to translate complex information into clear, compelling content
Familiarity with natural language processing, computational text analysis via Python, Regex, or other tools
Comfort working in a fast-paced, deadline-driven environment
Interest in social science research
Passion for mission-driven or research-focused organizations are a plus
Benefits
Affordable, comprehensive health care that includes medical, dental (including adult orthodontia) and vision benefits.
Generous paid annual leave plan, including a winter break between Dec. 25 and Jan. 1
Employer-paid disability, life insurance and paid family leave plans
Up to a 12% employer 401(k) contribution, with vesting at the end of the first year.
A 37.5-hour workweek.
Health savings or flexible spending account options with employer funding component.
Flexibility to telework a portion of each week, with an additional four telework “flex weeks” each year for most staff.
Company
Pew Research Center
Pew Research Center is an American research firm that conducts research related to social issues, demographics, social trends, and more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jocelyn Kiley
Managing Director
Nikolas Wissmann
Director of Finance and Administration; Treasurer
Recent News
2025-11-08
2025-11-08
2025-11-08
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