Fortune Brands Innovations · 2 hours ago
Senior Manager, Product Marketing & Commercialization
Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. As the Senior Manager of Product Marketing & Commercialization, you will lead cross-functional teams to deliver successful new product launches across the Water Business Unit, ensuring alignment with brand standards and customer-focused strategies.
Consumer GoodsSecurity
Responsibilities
Lead and support the end‑to‑end commercialization process for new product launches across Moen and the House of Rohl brands
Shape product positioning and messaging using consumer insights, market trends, and brand strategy
Define clear, customer‑centered go‑to‑market strategies and integrated marketing calendars aligned to product, brand, and channel goals
Collaborate closely with cross‑functional partners including Brand, Product, Engineering, Sales, Retail, and Digital teams to build shared ownership for launch readiness and outcomes
Develop and maintain project plans, timelines, and risk tracking to ensure launches remain on track without compromising quality or customer experience
Support the development of customer‑facing materials by guiding value propositions and messaging hierarchies
Identify challenges early and work with partners to resolve issues in a way that supports teams and protects launch success
Develop KPIs and performance dashboards to track commercialization progress, risks, costs, and outcomes
Lead regular reporting and executive updates, translating complex program information into clear, actionable insights
Champion continuous learning and improvement in commercialization processes, tools, and governance routines
Build strong, trust‑based relationships with stakeholders and navigate competing priorities through influence and collaboration
Serve as the connective link across teams, ensuring alignment on launch goals, responsibilities, and customer experience
Qualification
Required
Bachelor's degree and 7+ years of experience in commercialization, marketing, or product development programs, or a High School Diploma with 10+ years of relevant experience
2+ years of team leadership experience with the ability to mentor and develop talent
Experience leading cross-functional teams and aligning stakeholders across Brand, Product, Sales, and Operations
Strong understanding of go-to-market strategy, including developing product positioning, messaging, and launch plans
Proven success managing multi-channel product launches (e.g., retail, eCommerce, B2B), ideally in consumer durables, CPG, or home technology
Skilled in project management tools (e.g., Smartsheet, Asana) and Microsoft Office (especially Excel and PowerPoint)
Preferred
MBA or advanced degree
Experience in home improvement, consumer durables, or technology hardware industries
PMP, Agile, or other program or project management certification
Familiarity with marketing analytics platforms and performance tracking tools
Experience supporting global or cross‑regional commercialization initiatives
Benefits
Robust health plans
A market-leading 401(k) program with a company contribution
Product discounts
Flexible time off benefits
Adoption benefits
Company
Fortune Brands Innovations
Fortune Brands Innovations is an industry-leading home, security and digital products company.
Funding
Current Stage
Public CompanyTotal Funding
$900M2022-03-28Post Ipo Debt· $900M
2011-10-04IPO
Leadership Team
Recent News
2025-10-31
2025-07-21
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