Media Works, Ltd. · 2 days ago
Social and Programmatic Media Specialist
Baltimore, Maryland, United States
Full-time
Hybrid
Mid Level
$50K/yr - $60K/yr
3+ years expMedia Works, Ltd. is a highly-respected integrated marketing agency located in Baltimore, MD. The Social and Programmatic Media Specialist role involves planning, executing, and optimizing media across various social platforms while assisting Account Managers with client media placements.
AdvertisingMarketing
Responsibilities
Gathers, organizes & presents competitive and industry research as well as preparing market analysis
Oversees various social media budgets, ensuring efficient allocation and optimal performance
Works with the account team to best use multi-platform media mix including traditional, digital/social media outlets to best meet clients’ goals and objectives
Manage day-to-day tasks associated with stewarding client-approved media plans
Has knowledge & understanding of campaign set up and implementation in platforms such as Meta, LinkedIn, X, Next Door, Pinterest etc
Understands digital performance metrics/ KPIs measurement
Compiles digital and social media into digital planning documents
Media execution project management, including management of assets tracking/trafficking, process control and adherence, and quality control monitoring
Reporting analysis and tracking
Paces digital media
Conducts A/B testing and iterate on ad creatives to improve performance
Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations
Provides an energy level that brings new and exciting ideas to the overall media strategy
Qualification
Required
3-4 years of experience in media buying across various social platforms
Knowledge of platforms such as Meta, X, Pinterest, Next Door etc
Experience with digital ad servers and setting up social campaigns including a strong understanding of various social platforms and their advertising capabilities
Experience building target audiences and implementing social media campaigns
Adaptability to changing market conditions and platform updates
Skilled in reporting analysis
Ability to analyze digital trends and make informed decisions
Time management skills in a fast-paced & fun environment
Strong written and communications skills
Microsoft Word, Excel, and Power Point
Google Ads: 2 years (Required)
Keyword research: 2 years (Required)
Preferred
Bachelor's degree preferred
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Media Works, Ltd.
Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying.
11-50 employees
Funding
Current Stage
Early StageRecent News
Seattle TechFlash
2025-06-25
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