Red Bull · 2 days ago
Category Analyst
Bentonville, AR, USA
Full-time
Onsite
Entry, Mid Level
$72K/yr - $108K/yr
2+ years expRed Bull North America is looking for a Category Analyst to support sales growth strategies through insightful analytics and shopper insights. The role involves creating sales presentations, analyzing market trends, and collaborating with various teams to drive category development.
Food and BeverageWholesale
Responsibilities
Create persuasive sales presentations based on research and analysis to achieve category and brand objectives
Develop sales materials, including sell sheets, to support the execution of category and brand strategies
Design templates and executive summaries to analyze brand and market trends
Identify opportunity gaps in volume, market share, pricing, promotion, shelf space, and product distribution
Track, measure, and clearly communicate the results of in-store merchandising initiatives
Demonstrate a research-oriented mindset, consistently seeking to understand how and why, and providing depth and insight to audiences
Proven track record of building strong, successful customer relationships
Demonstrate a strategic, entrepreneurial mindset, with enthusiasm for launching and elevating the brand and category in a new trade channel
Show strong analytical curiosity and a willingness to adopt and learn new methods of data analysis
Use third‑party research tools (including Numerator, Mintel, Kantar, etc.) to inform and guide strategy for the channel and the category
Collaborate with Shopper and Consumer Insights teams to identify key shopper segments and missions within the channel and at specific retailers
Produce and interpret reports using syndicated and internal sales data to support Red Bull’s category development strategy
Support team needs promptly and efficiently, demonstrating urgency, persistence, and a strong commitment to quality and customer service
Qualification
Required
2–4 years of relevant work experience
Strong storytelling skills using data, research, and analysis
Ability to present industry and category information in a way that builds rapport, persuades others, and clearly explains the business issue at hand
Broad general knowledge of the consumer packaged goods (CPG) industry
Advanced Excel skills, including pivot tables, slicers, and formulas to automate and enhance reports; Tableau experience is a plus
Excellent oral and written communication skills
Proficient in Microsoft Excel, PowerPoint, and Word
Self-starter; detail-oriented, highly organized, able to multitask, and able to work effectively in a team-oriented environment
Understands the importance of accuracy, timeliness, and responding with a sense of urgency when necessary
Enjoys working in a fast-paced, rapidly evolving role
Strong customer service orientation and experience working directly with retailers
Able to work effectively with all levels of the organization, from field staff to executive management
Preferred
Bachelor's degree preferred
Experience with JDA space planning software is a plus
Tableau experience is a plus
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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