Dematic · 10 hours ago
Senior Global Marketing Data Analyst
Grand Rapids, MI
Full-time
Hybrid
Senior Level
$85K/yr - $125K/yr
6+ years expDematic is seeking a Senior Global Marketing Data Analyst to lead advanced marketing analytics and performance measurement across their global digital ecosystem. This role involves owning the strategic framework for campaign reporting and partnering with various teams to enhance data-driven decision-making.
Transportation/Trucking/Railroad
Responsibilities
Lead global reporting architecture, ensuring data quality, consistency, and scalability across regions and marketing teams
Source, validate, and unify data from SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms
Build and maintain enterprise-ready dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce, enabling real-time visibility into performance and business impact
Define and operationalize global marketing KPIs, diagnostic metrics, and reporting standards
Deliver advanced performance analysis that connects marketing activity to MQLs, SQLs, opportunities, and revenue
Develop and continually refine attribution frameworks and ROI models by channel, region, and campaign
Lead end-to-end measurement of marketing’s influence across the customer journey, from awareness to revenue
Partner with sales, business development, and operations to align Salesforce pipeline data with marketing activities and business goals
Facilitate recurring insights reviews with regional and channel stakeholders, recommending optimizations and ensuring actionability
Provide forward-looking insights to support forecasting, scenario planning, and budget prioritization
Evaluate and recommend analytics platforms, measurement methodologies, and emerging technologies
Ensure high data accuracy, troubleshoot technical issues, and drive adoption of reporting tools across teams
Maintain expert knowledge of core systems including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, social platforms, tag management systems, and virtual event tools
Use AI and automation to enhance data processing, anomaly detection, predictive insights, and operational efficiency
Conduct advanced benchmarking and competitive analysis to contextualize marketing performance
Provide insights into industry trends, evolving channel standards, and competitor strategies
Translate research findings into actionable recommendations for marketing and leadership teams
Qualification
Required
Bachelor's degree in Marketing Analytics, Business, Data Science, or a related field
6+ years of experience in digital marketing analytics, ideally in a global or B2B environment
Strong proficiency in Power BI, Looker Studio, Google Analytics, Adobe Analytics, and Salesforce
Hands-on experience with Marketo reporting and marketing automation measurement
Advanced Excel skills (PivotTables, INDEX/MATCH, advanced formulas)
Strong PowerPoint skills with the ability to create executive-ready visualizations
Expertise in attribution modeling, funnel analytics, and ROI measurement
Experience with A/B testing, conversion optimization, and experimentation frameworks
Demonstrated ability to lead analytics initiatives, work independently, and collaborate with cross-functional global teams
Preferred
Experience in supply chain, logistics, material handling, or warehouse automation industries
Familiarity with ABM platforms
Experience with SQL or other query languages
Knowledge of data governance and global privacy regulations (GDPR, CCPA)
Prior experience supporting global, multi-region marketing operations
Ability to work in-office a minimum of two days per week at one of Dematic's hub office locations
Benefits
Career Development
Competitive Compensation and Benefits
Pay Transparency
Global Opportunities
Company
Dematic
Dematic designs, builds, and supports intelligent automated solutions empowering and sustaining the future of commerce for its customers in manufacturing, warehousing, and distribution.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Hasan Dandashly
President & CEO
Michael Larsson
EVP and CEO Americas Region
Company data provided by crunchbase