Pritchard Companies · 1 day ago
Creative Director
Pritchard Companies is a multi-generation family business with a rich history, seeking a Creative Director to lead their creative efforts. The role involves owning art direction, mentoring designers, and collaborating closely with various teams to maintain high visual standards across their brands.
Auto InsuranceAutomotiveSales
Responsibilities
Set and maintain the creative bar across all visual output
Lead art direction for campaigns, content, and brand systems
Design when needed. Direct when possible. Fix when required
Mentor designers and creatives with clarity and generosity
Collaborate tightly with video, copy, and leadership
Help turn a fragmented creative machine into something intentional and repeatable
Qualification
Required
A seasoned creative with a strong, real portfolio. Not speculative. Not theoretical
Comfortable with ambiguity, but not allergic to decisions
Entrepreneurial. You see gaps and fill them without waiting for permission
Coachable. You're confident, not precious
A natural mentor who raises the people around them
Practical. You understand deadlines, trade-offs, and how work actually ships
Curious about brands with history and hungry to help write their next chapter
Strong art direction and visual judgment across brand, campaign, and content
High proficiency in Adobe Creative Suite
Working knowledge of Figma and modern collaborative design workflows
Comfort with motion fundamentals and designing for video, even if not executing everything yourself
Excellent taste in typography, layout, and visual hierarchy
Ability to give clear creative direction and practical feedback
Comfortable working with ambiguity, deadlines, and real-world constraints
Company
Pritchard Companies
Pritchard Companies is an automotive firm that sells a wide range of pre-owned new and used cars along with financing services.