Orchestra · 19 hours ago
Website Analytics Specialist
New York, NY
Full-time
Hybrid
Mid Level
$70K/yr - $80K/yr
3+ years expOrchestra is a strategic communications and marketing company that integrates people, platforms, and stories to help clients build lasting influence. The Web Analytics Specialist plays a critical role in ensuring the accuracy and usability of web data for client reporting and strategic decision-making.
MarketingPublic RelationsTelecommunications
Responsibilities
Manage analytics and tracking configurations: Maintain and support analytics implementations across client websites, ensuring high standards of data accuracy and consistency. This includes hands-on work in GA4, Google Tag Manager, and Looker Studio, with exposure to additional platforms as needed
Support client reporting and dashboards: Build, maintain, and update dashboards and reports that clearly communicate performance trends and insights to internal teams and clients in an accessible, non-technical way
Assist with website and content audits: Provide reliable data inputs for website, content, and campaign audits, ensuring analysts and strategists have the information they need to make informed recommendations
Conduct audits and quality checks: Review existing analytics implementations to identify gaps, errors, or misconfigurations. Provide recommendations aligned with analytics best practices and assist with implementing improvements
Implement tracking recommendations: Execute updates to tracking configurations in GA4 and GTM, including event tracking, conversion setup, and interaction measurement aligned to client objectives
Perform ad-hoc analysis and internal support: Respond to data requests from internal teams, helping support insights, presentations, and performance narratives with accurate analysis
Develop measurement plans: Assist in creating measurement plans that identify key site interactions and success metrics, helping clients understand how digital performance connects to marketing goals
Qualification
Required
3-5+ years of hands-on experience with web analytics tools, with demonstrated expertise in Google Analytics (GA4)
2+ years of experience using a tag management system such as Google Tag Manager
Experience building dashboards and reports in Looker Studio (Google Data Studio)
Strong interest in understanding what data does — and does not — tell us about user behavior and marketing performance
Comfort explaining analytics concepts to non-technical teammates and collaborators, both written and verbal
Detail-oriented mindset with a strong sense of ownership over data quality and accuracy
Curiosity, initiative, and a desire to grow technical and analytical skills over time
Preferred
Basic experience with SQL, JavaScript, or other development technologies
Experience with social listening or market research tools (Talkwalker, Brandwatch, Sprout, Meltwater, etc.) and across multiple marketing channels (owned, social, paid)
Have exposure to BI or visualization tools such as Tableau, Domo, or similar platforms
Have an aptitude for leveraging AI and automation to improve efficiency and drive quality deliverables
Enjoy automating repeatable tasks and improving workflows
Prior experience working in an agency environment
Company
Orchestra
Orchestra is an operator of a media and communications company that offers branding, designing, media relations, and other such services.
501-1000 employees
H1B Sponsorship
Orchestra has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (10)
2023 (28)
2022 (51)
2021 (37)
2020 (39)
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase