VML · 1 day ago
Senior Project Manager- Integrated Campaigns
Detroit, MI
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $140K/yr
3+ years expVML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. They are seeking a Senior Project Manager to optimize and coordinate advertising campaign strategies, ensuring consistency across all consumer marketing messages.
AdvertisingMarketing
Responsibilities
Work closely with respective team members from various disciplines (Media, CRM, Creative, Project Management, Account, AdOps, and Analytics) within the agency to optimize and coordinate advertising campaign strategies and potentially regional offers across Paid Digital, Site, Social, Print / traditional, and E-mail
Work within our internal systems, platforms, and with our partners to execute campaign launches, this includes trafficking, creative development, Q/A, and troubleshooting. Specifically: Developing detailed project plans, including timelines, budgets, and resource allocation
CREATING project scope and objectives clearly
Breaking down complex projects into manageable tasks
Ensure that all projects remain consistent with agency and client approved brand communications strategies throughout the advertising development process. Specifically: Tracking progress against the plan and identifying potential roadblocks
Managing timelines and ensuring deadlines are met
Leading regular status meetings and providing updates to stakeholders
Managing risks and implementing mitigation strategies
Proactively drive development and implementation of cross-channel advertising content, working with cross functional teams to ensure consistency across all consumer marketing messages
Perform other duties and projects as assigned
Qualification
Required
3-5 years of experience in digital project management: Demonstrated experience managing digital advertising campaigns across various channels (Paid Digital, Site, Social, Email). Experience with traditional advertising is a plus, but digital expertise is paramount
Proven track record of successful campaign execution: Provide examples of successfully launched and managed campaigns, highlighting key achievements and metrics
Deep understanding of digital marketing principles: Demonstrate a strong understanding of digital media planning, buying, campaign optimization, and performance analysis
Technical proficiency: Familiarity with ad trafficking, creative development processes, QA procedures, and troubleshooting techniques within digital advertising platforms
Strong analytical skills: Ability to analyze campaign data, identify trends, and make data-driven recommendations to optimize performance
Client management experience: Experience building and maintaining strong client relationships, presenting campaign updates, and managing client expectations
Agency experience (required): Experience working within an agency environment and collaborating with various internal teams (Media, CRM , Creative, Account, AdOps, Analytics)
Excellent communicator: Clearly and concisely communicate project updates, challenges, and solutions to various stakeholders, including clients, internal teams, and vendors. Tailor communication style to the audience
Collaborative leader: Facilitate cross-functional collaboration, lead project teams, and mentor junior members. Proactively identify and resolve conflicts
Agile and adaptable: Thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines
Strategic thinker: Proactively identify opportunities to optimize campaigns and improve processes. Think critically and develop innovative solutions
Organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management, from planning to execution
Proficient in project management tools and software: Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and other relevant software
Benefits
Competitive benefits package
Company
VML
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.
10001+ employees
H1B Sponsorship
VML has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (5)
2023 (11)
2022 (13)
2021 (7)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
unknown2013-10-15Acquired
Leadership Team
Tripti Lochan
Co-Chief Executive Officer Asia
Heather Physioc
Chief Discoverability Officer
Recent News
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