Dierbergs Markets · 5 hours ago
Digital Marketing Operations Specialist
Chesterfield, MO
Full-time
Hybrid
Mid Level
3+ years expDierbergs Markets Inc is seeking a Digital Marketing Operations Specialist to support the execution of digital marketing strategies. This role involves managing campaigns, ensuring accurate setup and execution, and collaborating with various teams to enhance customer experience across digital channels.
Retail
Responsibilities
Work toward power-user status of customer data platform: Build, test, and launch targeted campaigns across email, app, website, and push channels
Use customer data and segmentation tools to turn audience strategies into actionable targeting opportunities
Ensure campaigns are set up accurately, including audience counts, targeting logic, and suppression rules, to ensure accuracy and avoid errors
Manage digital campaign schedules, ensuring communications campaigns and related content activate on time across all digital channels
Review and test campaigns across devices and channels to confirm content renders correctly and delivers a consistent customer experience
Support the day-to-day customer experience of digital marketing platforms including website, app, email, CMS and in store digital signage
Publish and maintain digital content (landing pages, banners, promotions), ensuring accurate setup to support campaigns and business priorities
QA campaigns, content updates, and platform releases prior to launch
Troubleshoot campaign delivery, segmentation, or rendering issues in collaboration with internal teams and vendors
Maintain platform standards and documentation to support scalable execution
Manage SEO updates including meta data, tagging, and search visibility checks
Work with external partners to adjust broken user experiences
Generate and maintain weekly and monthly reports related to campaign performance, platform health, and customer engagement
Monitor campaign performance and segmentation effectiveness
Produce post-campaign summaries and operational reports
Monitor search health, indexing, and data feeds for e-commerce
Identify patterns or recurring issues to improve efficiency and prevent future errors
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
3+ years of experience in digital marketing operations, campaign management, or similar role
Experience with content management systems
Strong organizational, time management, and communication skills
Technical proficiency with digital marketing platforms (CMS, app management, e-commerce, rewards, and campaign tools)
QA & troubleshooting mindset with a meticulous eye for detail
Strong project coordination-able to manage multiple campaigns and priorities simultaneously
Analytical thinking-comfortable working with data, reports, and technical systems
Collaboration & communication skills-able to bridge marketing, creative, and IT functions
Preferred
Experience with Bloomreach and Django
Exposure to marketing automation tools, rewards/loyalty platforms, or e-commerce systems
Familiarity with SEO principles and website health monitoring tools (Google Search Console, etc.)
Working knowledge of HTML/CSS basics and Google Tag Manager
Benefits
Health and retirement benefits including medical, dental, short-term and long-term disability, 401(k) with company match, FSA, and life insurance
Weekly pay
Hybrid work schedule and flexibility
Paid time off provided, including sick days
Employee Assistance Program for you and your family to assist in many of life's challenges, from short-term counseling, legal questions to financial guidance
Associate-only savings, free products, bonus points, sweepstakes and more - being a part of our team has its perks with Dierbergs Rewards
Wellness initiatives and volunteer opportunities to keep you healthy, engaged and involved
Rewards, recognition and appreciation programs and events to spotlight you AND your exceptional talents
Opportunity to Grow Every Day by building knowledge, supporting growth and creating connections - Let's GROW!
Company
Dierbergs Markets
Dierbergs Markets is a privately owned, family-run business of chains of super market
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Alexis Cook
Talent Acquisition Partner
Jim Shipley
Chief Information Officer
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