Johnson Health Tech North America · 2 days ago
Director of JRNY Content & Digital Experience
Cottage Grove, WI
Full-time
Onsite
Director/Executive
7+ years expJohnson Health Tech North America is seeking a visionary leader for the Director of JRNY Content position. This role is responsible for the ideation, research, and execution of the JRNY app's content ecosystem, ensuring a seamless user experience across various platforms while leading product development and market analysis initiatives.
FitnessPersonal HealthWellness
Responsibilities
Define the Roadmap: Lead the multi-year vision for JRNY content features, including gamification, personalized coaching, and streaming video integration, and AI implementation
Research and define new features (e.g., social sharing, workout tracking, AI-driven recommendations) to increase user satisfaction and retention
Ensure a consistent "look and feel" and feature set across iOS, mobile Android, and embedded Android consoles
Oversee how content is tagged, categorized, and surfaced to users to ensure maximum discoverability
Conduct continuous competitive analysis of the digital fitness landscape (Peloton, Apple Fitness+, Zwift) to identify market gaps
Construct testing methods for focus groups and A/B testing initiatives to gather qualitative and quantitative data on customer pain points
Identify emerging technologies (AR/VR, Biometric sensors, AI) that can be integrated into the JRNY ecosystem
Work with UI/UX designers to create low-fidelity wireframes and high-fidelity prototypes in Figma
Translate product requirements into detailed technical "User Stories" for the engineering teams
Collaborate with the console hardware team to ensure software features perform optimally on embedded ARM-based processors
Support Marketing and Sales by developing the "Product Story" and articulating the value proposition of new JRNY releases
Other projects as assigned
Qualification
Required
4-year degree in Digital Media, Product Management, Human-Computer Interaction (HCI), Business, or Marketing required
7–10 years of experience in Digital Product Management or Content Strategy for a B2C subscription app (SaaS/Content streaming) required
Proven track record of leading mobile app development cycles (iOS/Android) and/or embedded systems
Deep understanding of Agile/Scrum methodologies and the Software Development Life Cycle (SDLC)
Mastery of Product Management tools: JIRA, Confluence, or Productboard
High proficiency in design collaboration tools: Figma, Miro, and Adobe Creative Cloud
Strong analytical skills with experience in Mixpanel, Google Analytics, or Amplitude
Ability to travel domestically and internationally for hardware integration testing and market research
Preferred
Master's Degree (MBA or MS in Tech Management or Health and Fitness Related Subject Matter) preferred
Experience in the fitness, wellness, or gaming industry is highly preferred
Expertise in Retention and Engagement metrics (LTV, Churn, DAU/MAU)
Benefits
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
Company
Johnson Health Tech North America
Johnson Health Tech North America is the world’s largest and fastest-growing fitness equipment manufacturers.
1001-5000 employees
H1B Sponsorship
Johnson Health Tech North America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
2022 (2)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageCompany data provided by crunchbase