viaPeople, Inc. · 5 hours ago
Business Development Representative
viaPeople, Inc. is a company focused on redefining the human resources software industry with tailored solutions. The Business Development Representative (BDR) is responsible for maintaining and scaling the sales engine, focusing on lead ingestion, enrichment, and sourcing while collaborating with sales leadership to ensure pipeline health and data quality.
Computer Software
Responsibilities
Own inbound lead intake, qualification, routing, and enrichment
Proactively source new leads through research, outbound prospecting, and targeted account lists
Support outbound campaigns via email, LinkedIn, and other prospecting tools
Identify ideal customer profiles (ICPs) and buying personas in partnership with sales leadership
Maintain clean, accurate, and enriched CRM data
Ensure lead and account records are consistently updated and standardized
Track funnel performance from lead to opportunity
Identify gaps, bottlenecks, and drop-off points in the sales process
Build and maintain sales dashboards and reporting to track: + Lead volume and source + Conversion rates + Pipeline coverage + Activity metrics
Provide regular reporting and insights to sales leadership
Support forecasting and pipeline reviews with accurate data
Work closely with Sales, Marketing, and Leadership to align on pipeline goals
Provide feedback on lead quality and campaign effectiveness
Support Account Executives by ensuring qualified, well-researched leads
Qualification
Required
Bachelor's degree preferred (or equivalent experience)
3 years of experience in BDR, SDR, sales operations, or revenue operations roles
Strong analytical and organizational skills with attention to detail
Experience working with CRM systems (Salesforce, HubSpot, or similar)
Comfortable working with spreadsheets, dashboards, and basic reporting
Strong written and verbal communication skills
Self-starter who thrives in a fast-moving, early-growth environment
Preferred
Interest in B2B SaaS, HR technology, or sales operations is a plus
Benefits
Health Benefits: Medical, dental, and vision insurance
401k: Retirement savings plan with company match
PTO: Generous unlimited PTO and holiday schedule
Company
viaPeople, Inc.
We've been the preferred performance management vendor for many companies since 2002 because we: 1. Tailor solutions to your needs 2.