We Are Rosie · 5 hours ago
Sr. Paid Search Manager
United States
Full-time
Remote
Senior Level
$65/hr - $65/hr
6+ years expWe Are Rosie is a global agriculture-focused organization that supports growers with a mix of farm inputs and services. They are seeking a Senior Paid Search Manager to enhance their paid search program through a combination of hands-on execution and strategic partnership, providing guidance to the Paid Search Manager and working closely with the Search Lead.
AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
Responsibilities
Works in conjunction with Search Lead to actively contribute to account strategy, budget development, KPI's, partner selection and new tactics
Translate strategic direction from the internal Search Lead into tactical execution plans and optimization roadmaps
Works in conjunction with Search Lead to improve our website in conjunction with our web development teams and agencies
Work in close partnership with the internal Search Lead, aligning priorities, testing plans, and performance insights
Ultimate oversight for all day-to-day budget and billing activity
Execute and optimize paid search campaigns across platforms (e.g., Google Ads, Microsoft Ads) with a strong focus on performance, efficiency, and scalability
Responsible for Search Specialist’s management of campaign budgets, pacing, bid adjustments, research and application of taxonomy
Actively manages search budgets and pacing to ensure delivery against goals
Ensures best practices are applied across all accounts
Contribute to budgeting, forecasting, and media-mix planning across priority geographies
Proactive management of paid search campaigns. (Performance analysis, health checks and campaign management, restructuring, trafficking & optimization)
Grow and optimize keyword portfolio through rapid testing: data analysis, bid strategy, audience / product, ad copy, landing page, etc
Audit campaigns regularly to ensure strategic alignment and technical excellence. (bidding, ad copy, extensions, tracking, taxonomy)
Develop and maintain robust negative keyword lists and segmentation strategies across brands
Testing in support of Incremental tROAS & smart bidding goals
Prepare and present performance reports and opportunity discussions with marketing leadership
Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization
Expertise in Excel is a must. (vlookup, pivot tables, data visualization)
Able to work across channels with Programmatic and Paid Social to find opportunities to improve search accounts
Stay current on platform updates, industry trends, and emerging search capabilities, and recommend practical applications to the business
Collaborate with cross-functional partners (e.g., media, analytics, creative, etc.) to ensure search efforts are integrated and impactful
Clearly communicate performance insights, learnings, and recommendations to Bayer stakeholders
Qualification
Required
6-8+ years of hands-on experience managing paid search campaigns
Experience managing search campaigns and bid strategies in enterprise level platforms like Search Ads 360, Kenshoo, or Marin
Proven ability to balance hands-on execution with strategic thinking and leadership
Strong analytical skills with the ability to turn data into clear, actionable insights
Experience mentoring other search practitioners
Comfortable taking direction while also confidently providing recommendations and guidance
Excellent communication and collaboration skills
Highly organized with strong attention to detail
Proactive in their recommendations for paid search to improve the consumer search experience
Analytical mindset with the ability to interpret data and apply learnings
Open to feedback, eager to learn, and motivated to grow within paid search
Preferred
Campaign Manager reporting experience
Adobe Analytics, Adobe Target, & Google Analytics experience
Ag industry knowledge is a plus. If not, curiosity is a MUST! Ideally you must have a genuine desire to dig into data and a willingness to learn a new industry that is complex and rewarding season after season
Company
We Are Rosie
We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Align Capital Partners
2021-12-21Private Equity
Leadership Team
Jeff Levick
Chief Executive Officer
S
Stephanie Nadi Olson
Founder // Exec Chair of the Board
Recent News
2025-08-07
2024-04-06
Company data provided by crunchbase