ddm marketing + communications · 6 days ago
Backend Developer / Marketing Analytics
Grand Rapids, MI
Full-time
Onsite
Mid Level
$80K/yr - $105K/yr
3+ years expddm marketing + communications is a company focused on delivering extraordinary service and solutions to complex industries. The Backend Developer – Marketing Analytics plays a key role in supporting client teams by ensuring the reliability and performance of data-driven marketing platforms, while collaborating with cross-functional teams to maintain backend systems and develop marketing analytics processes.
Social MediaSoftwareMarketingWeb Development
Responsibilities
Own your code - clean, concise, efficient - and seek to improve it
Develop & meet budgets & timelines on multiple projects
Communicate clearly & often
Ensure all deliverables are always fully tested, follow best practices and align with design/brand requirements
Know PHP, MySQL, Javascript
Be curious, creative and proactive
Identify and help resolve roadblocks for the client team
Develop and use best practices for data and code management
Finalize backend features and testing applications
Troubleshoot applications and code issues
Write supporting code for web applications or web sites
Design, build, or maintain web sites, using authoring and scripting languages, content creation tools, management tools, and digital media
Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, or operating systems
Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to the appropriate individuals for correction
Develop databases that support web applications and web sites
Perform web sites tests according to planned schedules, or after any web site or product revision
Maintain understanding of current web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups
Design and implement web site security measures, such as message encryption or captcha
Assist teams with project estimates and timelines
Research and implement third party software integration and libraries
Think proactively and identify potential red flags and roadblocks; suggest solutions
Identify inefficiencies in process and take steps to mitigate
Communicate needs to complete work effectively
Communicate project status in internal production meetings
Use a variety of project management tools to keep the team up-to-date
Provide programming back-up support to other implementation teams, as needed
Support other developers in improving their projects and deliverables, as needed
Support teams with project reviews, including general reporting documents
Help train internal support staff and clients on software built by our team
Develop and maintain efficient processes for collecting and reporting marketing data
Collaborate with cross functional teams to define reporting requirements and ensure alignment with business objectives
Establish data quality assurance procedures to ensure accuracy, consistency, and completeness of marketing reports
Monitor and analyze CDP, data trends, identify data anomalies, and take corrective actions as necessary
Utilize statistical techniques and data modeling to identify trends, patterns, and correlations in marketing performance data
Evaluate and select appropriate reporting tools and technologies to enhance the efficiency of effectiveness of marketing reporting processes
Qualification
Required
Bachelor's in web development, Computer Programming, or Computer Science, or related experience
3-5 years experience in backend development, preferably within a marketing or creative agency
3-5 years of professional experience in ETL development, preferred. Hands-on experience in producing effective automated marketing solutions (plan, build, test, edit, and deploy)
REQUIRED – PHP, MySQL & JavaScript experience
Strong problem-solving skills and attention to detail
Ability to work collaboratively in a fast-paced, deadline-driven environment
Preferred
3-5 years of professional experience in ETL development, preferred. Hands-on experience in producing effective automated marketing solutions (plan, build, test, edit, and deploy)
BIG PLUS – Knowledge of any of the following: Laravel or Symfony, Vue, Angular, or React, JavaScript build/task runner tools (i.e. Grunt / Gulp / Webpack), WordPress or Drupal
Familiarity with Big Query
Familiarity with AirByte, preferred
Proficient with Microsoft Office software suite
Company
ddm marketing + communications
Elevating brands through audience-first, data-driven marketing strategies that build trust, resilience, and measurable growth.
11-50 employees
Funding
Current Stage
Early StageRecent News
2024-04-30
Game Industry Business
2024-02-23
2023-12-09
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